There are so many ways I’ve made money leveraging my influence and even months when I had no sponsorships and fell completely off the social map, I’ve still been able to earn $1000 in passive income for the month.
So today, I’m sharing my top seven ways you can earn money as a blogger using your influence.
7 ways to become a paid content creator
1. Affiliate programs
Affiliate marketing is basically when you earn a commission for marketing another person’s or company’s product. When I was creating beauty tutorials, I obviously used a lot of beauty products. I leveraged that by adding affiliate links to my tutorials. A viewer watching my tutorial may love the lipstick I’m wearing and when they click the link and purchase the lipstick, I earned a small commission.
The great thing about affiliate programs is that you don’t need a large following to start. My top 4 favorite affiliate programs for bloggers: Amazon associates, Magiclinks, Reward Style, and Shareasale,
The majority of affiliate programs are free to join and if you already love the product and rave about it, why not earn a commission from it?
Affiliate income is one of the easiest ways to become a paid blogger because anyone can add affiliate links to their blog regardless if they’re new to blogging or been at it for a while.
2. Digital Products
In 2015, I wrote my first book… then I wrote another book…. then I wrote another book.
Five years later and I STILL earn revenue from book sales. Here’s the thing, if you have a skill then you have a way to make money because there’s always someone who is looking to learn that skill. For example, if you’re good at hair then there’s always someone who will want to learn how to become better at doing hair. If you’re great at pivot tables in excel, there’s always someone looking to become better at pivot tables in excel. You can leverage this by creating digital products such as books, courses, templates, and guides sharing your knowledge and expertise!
Some examples include:
- Creating a course on beginning cooking basics.
- Writing a book on how to flirt
- Creating a template for those who want to be better at pivot tables in excel.
- Creating a cheat sheet guide for photographers who want to learn different camera settings.
Turn your skill into a digital product.
Digital products are one of the best ways to become a paid influencer because you can control how you make money.
With digital products, you simply create them one time and then continue to promote them each month. Once you have an established audience who sees you as the expert, I definitely recommend creating a digital product to help your audience even more.
I’ve been a digital marketer for over a decade now. I know video creation inside and out so it made sense to create a product to help new YouTubers become better on video.
Additionally, I’ve pitched and worked with huge (and small brands). I know a lot about being an influencer so creating a product that shares my exact methods of obtaining paid sponsorships was a no-brainer when it came to creating digital products.
Share what you know and create digital products centered around HOW to do.
Websites you can use to leverage your digital product
Where to publish your book: Simply write your book in word and submit on KDP for publishing your book on amazon
Where to publish your course: Teachable
Where to create your digital product: Canva and/or Adobe Spark
Where to sell your digital downloads: Etsy
The great thing about the recommendations above is none of these even require a website domain! *woot* *woot*
3. Ad Revenue
I make money every single month on YouTube and my blog… even on the months, I don’t publish. I have enough evergreen content that I get still views on old videos and old blog posts.
On my beauty blog, you’ll notice I have ads. These ads also earn me money. I was approved for an ad network that pays better than Google Adsense and allows me to make money from display ads.
If you’re a brand new blogger, I recommend looking into Google Adsense to place ads on your site. Once you hit 10,000 page views, I recommend Ezoic since it will have a higher payment. Once you hit 20,000 pageviews, I recommend SheMedia (which is what I currently use) for even higher payouts.
Last year I hosted my very first event in the area. It was a lot of work but I made a nice chunk of change and I got to connect with other women in the area! If you’re a local influencer, you may be able to leverage your connections to host a practically free event. You can collaborate with a venue, get food, and goodie bag sponsorships from local businesses and you can market on your platform to your audience!
Here are a few events you can throw:
– Vision board party
– Networking event
– Paint party
– Fitness event (ie: Yoga in the park)
– Educational class (such as a beauty event where you show attendees how to do their makeup or a photography class where you show attendees how to take better photos!)
If most of your audience is local, I think hosting or being a part of events is one of the best non-conventional ways to become a paid influencer.
Also, don’t sleep on virtual events! You can charge for virtual fitness events, paint parties, and makeup classes!
5. Physical products
In 2015, I launched my own cosmetics line called Queenie Chic. It did really well and the profit from my lipstick line really helped when it was time for me to purchase a home.
I closed down my beauty line in 2019 (I wanted to focus on other things) but I’m not going to lie… I miss it!! I do plan to launch a different product line in the future because products are such a great way to earn money!
I recommend the product you sell being within or similar to your niche. For example, I had a lipstick line because I was a
beauty influencer. It was easy to create a beauty look and finish off with my lipstick. It made marketing easy.
How difficult would it be to sell lipsticks to my audience if I was a gaming influencer?
I feel like this one is pretty obvious but it’s also pretty substantial. You can get paid to promote products and services through brand deals.
Use influencer marketing platforms and don’t be afraid to pitch to companies. If you’re a new influencer then I recommend starting off local. Reach out to local businesses and restaurants for brand deals. Don’t be afraid to accept free. Free can lead to paid.
Once your audience hits 1000, I absolutely think you can get paid sponsorships. I also think its a good time to start pitching to brands via email.
You can work with brands and get paid to post. If you’re new, you may have to take some free sponsorships but you can also find ways to get paid from free sponsorships as well. I share more on that in this blog post.
If you’re interested in working with brands and getting paid, I have a toolkit that includes plug and play templates you can use to pitch to brands, a media kit that’s fully customizable in Canva, videos to help you determine your rate PLUS more! You can learn all about this exclusive bundle here.
In my opinion, sponsorships are one of the best ways to become a paid blogger because you can secure 4 and 5 figure deals!
The whole reason I fell into being a content creator is because I was a marketing consultant and had a client who wanted to get into YouTube! Today, I still sell my services (although I’m moving away from being a service provider as my brand grows).
If you’re a business blogger, offer business coaching! If you’re a fitness blogger, offer online personal coaching. Selling services does not require a large audience and you can make a lot of money depending on your pricing.
You can even do group coaching where a group of people pays you each month to be apart of a community! I’ve joined group coaching programs to become a better content creator, to advertise better, and to even sell better!
Providing a service is one of the most profitable ways to become a paid blogger especially if you’re a small blogger because you don’t need a large audience. For example, if you’re a wellness coach who charges $3,500 for your coaching package, you only need 3 people to join your program to hit $10,000 month!
Here are seven ways I made money as a blogger! It doesn’t matter if you have a small audience or a large audience, you CAN monetize your blog!