I truly believe that you can monetize your online presence at any stage. No matter if you have an audience of 500 or an audience of 500,000. Today, I’m sharing why you should have a blog and ways you can make money from it regardless if you’re new to the blogging world or a pro-blogger!
Why should I even have a blog?
Why? Search power!
If someone searches “How to start a beauty business” most likely your instagram post or podcast episode will not rank in search engines. HOWEVER, your blog can! Your blog post can rank and it can rank for years which means you’ll continue to get traffic to your website (do you hear that *ching ching* sound?)
YouTube is great way to make money. However, if you’re relying on sponsorships and YouTube Ad Revenue it does take time and a few requirements to even be approved as a YouTube partner. On your personal blog, you don’t need any of that.
Should I have a blog if I’m a YouTuber, Podcaster or Instagram Influencer?
You CAN make money as an influencer and if you’re a blogger, you can set yourself up to create income on day one.
You can have your podcast or YouTube video transcribed for as low as $1.50 a minute which means your audio is put it into written word for you! You can take that transcription and create a blog post with it!
If you’re an instagram influencer, take your content and elaborate with a blog post. This helps to build your audience on your OWN platform and when you are negotiating sponsorshops, you can bundle a blog post + social media post together! Brands tend to love blogs because of the long life span and search engine power!
How To Begin Monetizing Your Blog at any stage
It doesn’t matter if your blog is about fashion, natural hair or keto meals, you can include affiliate links such as Amazon Associates in your posts.
If you’re a fashion blogger, you can buy clothes on Amazon and then link those clothes on your IG stories.
If you’re a tech blogger, you can share reviews with the product links to your post.
A lot of websites and apps even offer affiliate programs these days! I’ve made hundreds of dollars referring people to eBates, Siteground, honey, and Dosh. I use these apps often so why not earn a little money when you’re recommending a product you already love?
When someone buys a the product or service you recommended on your blog, you earn a percentage. The great thing about Amazon Associates is that you earn on the total purchase, not just what someone clicks on from your link. So if someone buys a lipstick you recommended on your blog, but also has mascara, a pair of shoes, and a phone charger in their cart, you’ll earn a percentage on all those items!
The great thing about Affliate links is you don’t need thousands of people coming to your blog in order to earn money nor do you have to spend any money to do it! You really only need one person to click your affliate link and purchase something to make income with affliate programs!
2. Ad Revenue
Yes, you can install ads on your site via Google Adsense at any time. However, if you don’t have a substantial web traffic then you won’t make much from ad revenue (literally pennies).
However, I think once you’ve got a good rhythm of blogging and have established a readership, you can add-in ads to your blogs. As you’ve noticed, I have a few ads on my blog and earn income each month with adsense on my blog.
Just be careful not to overdo it. If your blog is full of ads, it takes away from the design of the blog and may deter readers away.
You can secure collaborations with brands for paid and gifted campaigns.
Gifted campaigns mean you receive the product with no additional compensation and if you have a small audience, don’t be afraid to participate in gifted sponsorships.
If you would have bought something anyway, and you are able to get it for free, I personally think you are monetizing by saving money!
Additionally, you CAN sell the items from your sponsorship! As a beauty influencer, I would receive so many cosmetics since I was on a lot of beauty brand’s PR List. Often times I would receive shades that I would never wear (such as a pastel pink or a super light color foundation). I would either donate items or sell it.
If you’re gifted shoes and clothing, sell on sites like poshmark, Facebook and Ebay. If you receive a ton of products from a gifted sponsorship that you won’t use or need, sell them and make a little money from it.
If you’re interested in working with brands more, I’ve created a toolkit sharing everything I use to make thousands of dollars each month working with brands for paid sponsorships!
The influencer with income toolkit includes:
• Proven Templates to Pitch to Top Brands
• Customizable 2 Page Media Kit Template
• Checklist to help you prepare to pitch to brands:
Plus you get THREE BONUS VIDEOS:
• Pre-pitch Prep: Learn what you need to do before pitching to brands so you can be taken seriously
• What to charge: Unsure of your rates? I’m sharing everything regarding pricing including how to price yourself, why you should never send a brand a rate sheet first, and ways to increase the amount brands pay you!
• Mastering your media kit: You’ll learn common media kit mistakes, what to include, what not include and what to add if you have a small following
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