I’ve worked with some pretty big brands within the years including Covergirl, Sketchers, Cricut, Shoedazzle and more!
Whether you’re a blogger, YouTuber, Instagram influencer or something in-between… you can work with brands and make money!
Can you work with brands with a small following?
Yes, as a microinfluencer!
A microinfluencer follower count is typically an audience between 1,000-50,000 followers on a platform. I’ve secured PAID sponsorships when my instagram had less than 3,000 followers and continue to do so.
Why would a brand use a micro-influencer if they can work with macro-influencers with huge followings?
Because most of the time, unlike macro-influencers, they have an engaged audience within a specific niche, passion, or topic.
Micro influencers are successful and drive ROI (Return on Investment) for brands because they possess a level of authenticity that is often hard for influencers to sustain as they grow larger audiences. It’s the personal connections they have with their audience that enables them to build an engaged and inimate community that brands love to leverage.
So if you’re a micro-influencer, you got that clout!
First things first, you need to create awesome content consistently
Before you can get paid to work with brands, you have to show brands that you’re worth the money!
If you’re writing high quality content on your blog, and posting to it consistently then this is a great sign for brands because it shows you’re committed! Brands want to work with influencers who are giving their audience great information and quality content on a consistent basis!
Also, consistency just isn’t how often you post. It’s also the quality you post. If one post has beautiful images and then next post has terrible choppy images then its inconsistent. Nobody likes inconsistency. Make sure your content is both consistent in how it looks as well as how often its posted.
Join Influencer Networks to collaborate with brands
Influencer Networks allow you to see current opportunities available with brands and apply for them. It usually takes all the negotiating out because it tells you upfront if its paid or free. I know that a lot of people don’t like these networks because they’re usually within an agency and there are so many people on them that you may rarely get chosen but I, personally, like influencer networks.
Some influencer networks do require a certain number of followers to be approved.
With influencer networks, the opportunities are endless and you can reach out to the account team to find out if there are any opportunities available that are not showing up.
Pitch to brands
Create a list of all the brands you want to work with. If you’re a style blogger, create a list of your favorite clothing brands. If you’re a fitness YouTuber, write out all the health and fitness brands that align with you. Create a list of all the ideal brands you would like to work with that align with your personal brand that your audience will enjoy.
Once you have your list then research who is in control of influencer marketing! Go to LinkedIn and look up who is the head of influencer marketing/social media or visit the website to see if there’s a contact email for it. If nothing else, you can even hit the brand up on social media and ask for the email contact who is in charge of influencer marketing.
Make it easy for brands to contact you
Your email should be everywhere. Your bio, your website, every single social media platform you have with a large audience. Make it easy for brands to contact you. Ensure your contact box is working on your website. Ensure your email is easy to write out.
You email should be on your instagram bio, your contact info on your blog and your about me on your YouTube channel. If a brand can’t figure out how to contact you…. they simply won’t!
One of the top ways to earn more as a content creator/influencer is by working with brands & getting sponsorships!
I’ve created a toolkit sharing everything I use to make thousands of dollars each month working with brands for paid sponsorships!
The influencer with income toolkit includes:
• Proven Templates to Pitch to Top Brands
• Customizable 2 Page Media Kit Template
• Checklist to help you prepare to pitch to brands:
Plus you get THREE BONUS VIDEOS:
• Pre-pitch Prep: Learn what you need to do before pitching to brands so you can be taken seriously
• What to charge: Unsure of your rates? I’m sharing everything regarding pricing including how to price yourself, why you should never send a brand a rate sheet first, and ways to increase the amount brands pay you!
• Mastering your media kit: You’ll learn common media kit mistakes, what to include, what not include and what to add if you have a small following
Photos by Christina Jones Photography
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