Are you thinking of creating an online course? It’s a great way to share your expertise with the world and can be a very profitable venture. But how to create an online course that sells?
In this article, we’ll discuss some tips to help you get started. Keep in mind that there is no one-size-fits-all approach; make sure to tailor your course content and marketing strategy to fit your unique audience. But these tips should give you a good starting point. Let’s get started!
What is an online course?
An online course is an educational program that can be taken entirely over the internet. Online courses are a convenient and flexible way to learn new skills and can even help a person earn college credit, complete a degree, or become certified in something.
Some online courses use synchronous learning, which means that students and instructors meet at set times for live lectures and discussions.
Other online courses use asynchronous learning, which means that students and instructors communicate through discussion boards, facebook groups, chat rooms, or email.
Online courses are a convenient and flexible way to learn new skills
Nine reasons why you should create an online course
Creating an online course can be a great way to share your knowledge with others while also generating some extra income. Here are a few reasons why you should consider creating an online course:
1. You can reach a larger audience than you would if you were teaching in-person classes.
With an online course, people from all over the world can take your course.
2. You can make money from your course.
If you charge for your course, you can generate some extra income or replace your income entirely. Additionally, you have unlimited income potential with your course because an unlimited amount of people can enroll in your course.
3. You can create a course on almost any topic.
Whether you want to teach cooking, gardening, or web development, there’s likely an audience for your course.
4. Courses provide high-quality, in-depth content that helps people learn new skills or improve existing ones.
This provides tremendous value to students, which translates into sales for course creators.
5. Online courses can be sold for a variety of price points,
This makes courses accessible to a wide range of people. This means that course creators can make a significant profit even if they only sell a small number of courses.
6. Online courses are easy to promote and sell online.
There are a variety of ways to market courses, from social media to paid advertising. This makes it relatively easy to reach potential students and generate sales.
7. Courses can be delivered electronically, which reduces production and shipping costs.
This makes it possible to sell courses at a very low price point, making them even more accessible to people on a budget but you still earning maximum profit.
8. Courses offer a high degree of flexibility
This allows course creators to design courses that fit their own schedules and interests. This makes it easy to create a course that is both enjoyable to create and profitable to sell.
9. You can get feedback from your students.
When you teach an online course, you’ll be able to get feedback from your students through ratings and reviews. This can help you improve your course for future students.
In conclusion, courses are an extremely profitable online business model for a number of reasons. If you are looking for a way to make money online, selling courses is a great option to consider.
Three reasons why you should not create an online course
While courses are super profitable and a great way to help people, there are some reasons why you should not create a course! Here are a few:
No knowledge of the field
One of the main reasons not to create a course is if you don’t have knowledge in the subject. It’s important to be knowledgeable in the field you’re teaching in order to provide accurate and helpful information to your students.
Without an understanding in the topic you’re teaching, you run the risk of providing inaccurate information or leaving out key details that could be vital to your student’s success.
Not passionate about the topic
Another reason not to create a course is if you’re not passionate about the subject. It’s important to be passionate about what you’re teaching in order to keep your students engaged and interested in the material. If you’re not passionate about the subject, it’s likely that your students won’t be either. This can lead to them becoming bored or frustrated with the course, which could cause them to drop out or give up altogether.
Don’t have the time to commit.
Finally, another reason not to create a course is if you don’t have the time to commit to it. Creating a quality course takes a lot of time and effort, and if you’re not able to dedicate the necessary time to it, the course is likely to suffer as a result. Make sure you have the time to devote to creating a quality course before you embark on this endeavor.
Common myths when it comes to creating an online course
Myth #1: You have to be an expert to teach a topic
One of the most common myths about creating an online course is that you have to be an expert on the topic in order to teach it. This simply isn’t true!
While it’s certainly helpful to have a deep understanding of the material you’re teaching, you don’t need to be an expert in order to create a successful course.
In fact, many of the most popular online courses are taught by instructors who are not considered experts on the topic.
So, if you’re thinking about creating an online course but feel like you’re not an expert on the topic, don’t let that stop you!
You can still create a great course by doing your research, preparing well, and delivering engaging and valuable content to your students. Inside my free training, how to turn your knowledge into a profitable online course, I share why you don’t need an expert and how to make money even if you’re not!
Anyone can create an online course, regardless of their expertise. Whether you’re an expert in your field or just starting out, you can create a course that will be valuable to your students.
Myth #2: Online courses are expensive to create
Creating an online course doesn’t have to be expensive. You don’t need to hire a professional production company or spend thousands of dollars on fancy equipment. All you really need is a webcam and a microphone, and you can record your lectures at home.
Myth #3: Creating an online course is a lot of work
It’s true that creating an online course requires some effort, but it’s not as much work as you might think.
Inside my program, Bankable Courses, I provide step-by-step how to create a money-making online course in the shortest amount of time, plus tons of templates, including course slides, done-for-you marketing materials, and course lesson scripts!
Myth #4: You need to be a tech guru to create an online course
You don’t need to be a tech expert to create an online course. You can upload your content and manage your course without needing a degree in tech. These days its quite simple!
Myth #5: Online courses are only for people who want to make money
While it’s true that you can make money from selling online courses, that’s not the only reason to create one. You can also create a course to share your knowledge with the world or to help others learn something new.
Creating an online course is a great way to share your knowledge and expertise with the world. If you’re thinking about creating a course, don’t let these myths stop you. Just remember that anyone can create an online course, regardless of their experience or expertise. And with the right instructor, it’s easy to get started!
Myth #6: You can’t make money in a topic because it’s too saturated
One of the most common myths when it comes to creating an online course is that the topic is too saturated. This couldn’t be further from the truth! Oversaturation is not a bad thing; it means people are making money on that topic, and there’s even more money to be made!
Plus, there’s a good chance that your course could be exactly what someone is looking for.The key is to focus on creating quality content that is unique and helpful. Don’t worry about what other people are doing – just focus on creating the best course possible.
If you do that, you’ll be successful no matter how many other courses are out there on the same topic.
How to create an online course that sells (Step-by-step!)
Creating an online course can seem like a daunting task, but it doesn’t have to be! In this post, we’ll walk you through the steps of creating an online course from start to finish.
We’ll cover everything from choosing a topic and building out your course content to promoting your course and making sales.
1. Decide on your course topic
One of the most important aspects of creating an online course is deciding on your topic. This may seem like a daunting task, but it doesn’t have to be!
Here are a few things to keep in mind when choosing a topic for your course:
1. What are you passionate about?
The best online courses are usually created by people who are passionate about their topic. When you’re passionate about something, it shows in your content and helps to keep you motivated throughout the process of creating your course.
2. What do you have experience with?
While you don’t necessarily need to be an expert on your chosen topic, it helps if you have some prior knowledge or experience that you can share with your students. This will make creating your course content much easier and will also help you to connect with your students on a personal level.
3. What do you think people would be interested in learning?
It’s important to choose a topic that people are actually interested in learning about. There’s no point in creating a course on a topic that nobody is going to want to learn about! Try to think about what people are searching for when choosing a topic for your course.
4. What do you think would be helpful to people?
Your course should be designed to help people in some way. Whether it’s teaching them how to do something, giving them information that they need, or providing guidance on a difficult subject, your course should aim to make people’s lives better in some way.
5. What would be unique about your course?
There are literally thousands of online courses out there, so it’s important to make yours stand out from the rest. What can you offer that nobody else can? What would make your course the one that people want to take?
Inside my program, Bankable Courses, I teach my students how to differentiate their course from others, so their course stands out and sells even in a saturated market!
2. Decide on your target market
When you’re creating an online course, it’s important to have a clear target market in mind. This will help you determine the overall tone and approach of your course, as well as the specific topics you’ll cover.
There are a few different ways to go about finding your target market. First, consider who would benefit most from your course. Who would be most interested in the topics you’re covering?
You can also look at your target market from a more demographic perspective. What age group are they in? What is their income level? What is their education level? Knowing this information can help you better understand your target market and what they’re looking for in an online course.
Once you have a clear understanding of your target market, you can start to plan your course content that appeals to them. Keep your target market in mind as you develop your course material, and make sure that everything you include is relevant and interesting to them. By doing this, you’ll be able to create an online course that’s truly tailored to your target audience.
3. Do market research to ensure your course is sellable
Before you create an online course, it’s important to do some market research. This will help you determine whether there is a demand for your course and what type of competition you might face.
You can start by doing a simple Google search on your topic. Look at the results that come up and see what other courses are available on the same or similar topics.
You can also check out popular online course platforms like Udemy and Skillshare to see what courses are being offered and how they are being priced.
Finally, you can reach out to your target market directly and ask them what type of course they would be interested in taking. Once you’ve done your research, you’ll be able to move forward with creating your own online course with confidence.
Inside my program, Bankable Courses I show step-by-step how I do market research for my online courses, which has allowed me to make over $100,000 in course sales!
4. Decide on your course platform
Now that you’ve got an idea of what you want to teach, it’s time to choose a platform on which to host your course.
What is a course platform:
Most online courses are delivered through a course platform. A course platform is a software application that provides the infrastructure for an online learning experience.
It typically includes features such as a content management system, student registration and login, communication tools, a way to collect money for your course, and assessment capabilities.
There are many different course platforms available, and each has its own strengths and weaknesses. It’s important to choose a platform that will meet the specific needs of your course.
How to decide on your course platform
There are many different options available, so it’s important to do your research and select the one that best suits your needs.
Some factors to consider when choosing a course platform include:
Ease of use:
You want a platform that is easy to navigate and use, so that you can focus on creating content instead of fighting with the technology.
make sure the platform you choose has all the features and functionality you need to create the type of course you envision.
some platforms are free, while others charge monthly or annual fees. Be sure to factor in the cost when making your decision.
Popular online course platforms:
There are many popular online course platforms, each with its own advantages and disadvantages. Here are four of the most popular platforms:
Each of these platforms has its own strengths and weaknesses, so it’s important to choose the one that’s right for you. There is no one “best” platform, but there is the right platform for you and your course.
Which platform do I like?
Each course platform is different in a way, and what works for one person may not work for the other. If you want to get started with your online course, a free course platform I like and recommend is Systeme.
Systeme.io is a course platform that allows you to create and sell online courses. It includes everything you need to get started, including a course builder, payment processing, and marketing tools.
Systeme.io is a great option for anyone who wants to create and sell online courses. It’s easy to use and has everything you need to get started. Plus, its marketing tools make it easy to promote your courses and reach your target audience.
5. Plan your course content
Now that you have an idea of what you want to teach, it’s time to start planning your course content. This is where you’ll decide what topics to cover, how to structure your lessons, and what materials you’ll need.
Here are a few things to keep in mind as you plan your content:
1. Start with the end in mind.
What do you want your students to be able to do after taking your course? Keep this goal in mind as you plan your content and design your lessons.
2. Make it engaging.
Your students will be more likely to stick with your course if they find it interesting and engaging. Plan to include a mix of activities, such as videos, quizzes, and hands-on exercises.
3. Keep it organized.
When you have a lot of information to cover, it’s important to keep your course well organized. Use headings and subheadings to structure your content, and consider creating an outline before you start writing.
4. Be concise.
Your students will appreciate if you get to the point and don’t try to cram too much information into each lesson. focus on covering the most important points, and leave out anything that’s superfluous.
Inside my program, Bankable Courses, I teach students how to plan and outline their courses quickly! I even provide templates and a plug-and-play Trello board template so you can outline your course easily!
6. Decide on your course price
Once you have decided on the content, topic and target market t of your course, it’s time to start thinking about how much to charge for it.
This can be a tricky decision, as you don’t want to price yourself out of the market but you also want to make sure that you are making a profit.
There are a few things to consider when pricing your course:
The length of the course
If your course is shorter, you may want to charge less for it. On the other hand, if it is longer or more in-depth, you could charge more.
The content of the course
Is your course packed with valuable information that your students will find useful? If so, you may want to charge more for it.
The format of the course
Is your course delivered as video lessons, written lessons, or a combination of both? The more work you have put into creating the course, the more you can charge for it.
Once you have considered all of these factors, you can start to think about what price would be fair for your course. It is also a good idea to look at what other courses in your niche are charging and use that as a guide.
Why pricing your online course too low is dangerous.
Some entrepreneurs believe that pricing their courses too low will result in more sales. However, this is not always the case. In fact, pricing your course too low can actually hurt your business in a number of ways.
First, when you price your course too low, it can make potential customers question the quality of your content. After all, if your course is truly valuable, shouldn’t it be priced accordingly?
If potential customers see that you’ve priced your course lower than similar courses on the market, they may wonder what’s wrong with it – and they may not be willing to take a chance on purchasing it.
Second, pricing your course too low can also result in decreased profits. Even if you do make more sales by pricing your course lower, you’ll ultimately make less money per sale. And if your goal is to make a profit from your online course, then this is certainly not the way to go about it.
So, what’s the right price for your online course? There’s no one-size-fits-all answer to this question – it will vary depending on the length and quality of your course, as well as the competition. But in general, you should aim to price your course at a level that reflects its value and allows you to make a reasonable profit.
Pricing your course competitively, fairly, and in a way that allows you to hit your revenue goals is super important. Inside my program, Bankable Courses, students learn how to price their course so they can hit their revenue goals, as well as ways to increase the value of their course.
Pricing your course too low can ultimately hurt your business – and your bottom line. So, be sure to price it fairly – and you’ll be on your way to success.
7. Presell your course before you create it
This first course I created earned $0.00. I spent a ton of time, energy, and money creating an online course that no one wanted. This is why it’s super important to presell your course PRIOR to creating your course!
What is preselling?
If you’re thinking about creating an online course, one of the most important things you can do is presell your course. By preselling your course, you’ll be able to generate interest and excitement before you even start creating it.
This will not only help you get more sales when you launch your course, but it will also give you a better idea of what your audience is looking for.
Ways to presell your course
There are a few different ways you can presell your course.
Landing or sales page
One of the most effective ways is to create a sales page. A landing page is a single page on your website that’s designed to capture leads and get people excited about your course and even purchase it before the course is released.
On your sales page, you should include a brief overview of what your course will cover, preferably a video clip introducing yourself and your course, and a checkout form where people can purchase the course.
Inside my program, Bankable Courses, you get a sales page template with plug-and-play copy, mockup graphics and designs for a killer sales page!
Another great way to presell your course is through social media. Use Instagram, YouTube, Facebook, TikTok, Twitter, or LinkedIn to share information about your upcoming course. Make sure to include a link to your sales page so people can purchase your course before it launches.
Inside Bankable Courses, you get an entire 6-week social media strategy so you can presell your course! I include plug-and-play copy and scripts you can use to promote on social media!
Email your list
If you have an existing email list, you can also presell your course to them. Send out an email blast letting your subscribers know about your upcoming course and what it will cover. Include a link to your sales page so they can sign up to be notified when your course launches.
Yup, you guessed it! Because I want to give you every single thing you need to hit $10,000+ with your online courses, Bankable Courses also includes email templates to promote your course to your list!
Preselling your course is a great way to generate interest and excitement before you even start creating it. By preselling your course, you’ll be able to get more sales before you launch, and you’ll also have a better idea of what your audience is looking for. So if you’re thinking about creating an online course, make sure to presell it!
Wanna learn more about preselling? Check out my free training all about how to turn your knowledge into a money-making online course
8. Create your course lessons
When you’re creating your online course, one of the most important things to consider is the structure and flow of your lessons. You want to make sure that each lesson builds upon the previous one, and that each lesson is designed to help your students achieve their specific learning goals.
Tips for creating course lessons:
Here are a few tips to keep in mind as you create your course lessons:
1. Start with a plan.
Before you start creating individual lessons, it’s important to have a clear plan for your course as a whole. What are the specific goals you want your students to achieve? What topics will you cover? What order will you present the material in?
Answering these questions will help you create a course that is both cohesive and easy to follow.
2. Make each lesson specific.
Once you have a plan for your course, it’s time to start creating individual lessons. Each lesson should have a specific focus, and should be designed to help your students achieve a specific learning goal. Trying to cover too much material in one lesson will only confuse and overwhelm your students.
3. Keep it organized.
As you create your lessons, make sure to keep them well organized. Use headings and subheadings to break up the material, and use clear and concise language throughout. Students should be able to easily find the information they’re looking for, and follow along with the lesson without getting lost.
4. Use multimedia.
Adding multimedia elements to your lessons can help engage your students and make the material more memorable. If you have audio or video content, consider incorporating it into your lessons. You can also use images, infographics, and other visuals to break up the text and add interest.
5. Make it interactive.
Adding interactivity to your lessons can help keep your students engaged and encourage them to really think about the material. Try incorporating quizzes, polls, and other activities that will get your students actively involved in the lesson.
6. Provide feedback.
As your students work through the lessons, be sure to provide them with feedback. This can help them identify areas where they need improvement and also let them know that you’re there to support them.
Creating effective online courses takes time and effort, but it’s well worth it when you see your students succeeding. By following these tips, you can create lessons that are both informative and engaging, and that will help your students achieve their learning goals.
Different types of course lessons
There are different types of course lessons, each with its own strengths and weaknesses. Here is a brief overview of the most popular types:
1. PowerPoint Presentations
PowerPoint presentations are a popular type of course lesson, as they are relatively easy to create and can be very engaging for learners. However, they can also be quite dull and repetitive if not used properly.
2. Talking-Head Videos
Talking-head videos are another popular type of course lesson, as they allow learners to see and hear the instructor directly. However, they can be quite boring if not done well.
3. Action Videos
Action videos are a great way to add excitement and energy to a course lesson. However, they can be quite chaotic if not used properly.
Which type of lesson do you think would be best for your course? Try out different types and see what works best for you and your learners!
With my program, Bankable Courses, I supply PowerPoint templates you can use for your course, as well tips for creating talking-head and action-based online courses.
Tips to create a great course:
Here are a few tips:
1. Repurpose old content.
If you have existing content that’s no longer relevant, consider repurposing it for your course. For example, you could take an old blog post and turn it into a video lesson.
2. Teach what you know.
One of the best ways to create new content is to teach what you know. If you’re an expert on a particular topic, share your knowledge with your students.
3. Get creative.
There’s no rule that says your content has to be boring. Get creative and have fun with it. Your students will appreciate the effort.
4. Be consistent.
It’s important to be consistent when creating new content. If you only update your course sporadically, you’re likely to lose students’ interest.
5. Get feedback.
Finally, don’t forget to get feedback from your students. They can help you improve your content and make it more engaging.
By following these tips, you’ll be able to create content for your course that’s both informative and enjoyable. Your students will thank you for it.
Software and tech to record your online course
If you’re planning on teaching an online course, you’ll need to use some technology to record your lectures and class materials.
When it comes to online courses, a camera is an essential piece of equipment. It allows you to film yourself teaching the material, which can be helpful for students who are visual learners. Additionally, a camera can help you create engaging and professional-looking videos.
There are a few things to keep in mind when choosing a camera for your online course. First, you’ll want to make sure that the camera has good video quality. This is especially important if you plan on using your videos for marketing purposes.
Additionally, you’ll want to choose a camera that is easy to use and set up. Lastly, you’ll want to consider your budget when selecting a camera.
Overall, a camera is a valuable piece of equipment for any online course. It can help you create engaging and professional-looking videos, and it’s also great for students who are visual learners.
When choosing a camera, be sure to keep in mind factors like video quality, ease of use, and price. With these considerations in mind, you’ll be able to find the perfect camera for your needs.
A tripod is a great way to keep your camera steady and avoid shaking when recording your online course. It also allows you to frame your shots more precisely and gives you the freedom to move around and explore different angles without having to worry about holding the camera steady.
There are many different types and brands of tripods available, so it’s important to do your research and find one that’s right for you and your course. Consider things like weight, portability, and maximum load capacity when making your decision.
No matter what type of tripod you choose, make sure it’s compatible with the mount on your camera. Otherwise, you won’t be able to attach it properly, and it could damage your equipment.
Once you have your tripod, set it up in a well-lit area with a stable surface. This will help keep your shots steady and free of blur.
Now that you have everything you need, it’s time to start recording your online course! Be sure to practice beforehand so you can get comfortable with the process and deliver a great finished product.
There are a few things to consider when choosing a microphone for recording your online course. First, you’ll need to decide if you want a USB or XLR microphone.
USB microphones are typically more affordable and easier to use, while XLR microphones offer better sound quality.
Next, you’ll need to choose the right type of microphone for your needs. If you’ll be recording mostly narration, a dynamic or condenser microphone is a good option. If you’ll be recording music or other audio, a studio monitor or wireless microphone is a better choice.
Finally, consider the features that are important to you. Some microphones come with built-in preamps and EQ controls, while others have more basic features. Choose the microphone that offers the features you need at a price you’re comfortable with.
With so many options on the market, it can be tough to decide which microphone is right for you. But by considering your needs and budget, you can narrow down your choices and find the perfect microphone for recording your online course.
Screen recording software is a great option if you want to capture your entire screen, or if you want to create a video tutorial.
One option is Descript, which is designed specifically for audio and video editing. It’s a great option if you need to edit your recordings, as it offers a wide range of features and is very user-friendly.
Another strong contender is loom, which offers both free and paid plans. It’s a great option if you need to record your screen and webcam at the same time.
If you’re looking for a more comprehensive solution, Adobe Creative Cloud has a screen-recording app called Adobe Captivate. It’s a bit more expensive than some of the other options, but it’s packed with features and is very user-friendly.
No matter which option you choose, recording your online course is a great way to provide students with extra resources or create a tutorial for later review. With so many great options available, you’re sure to find the perfect screen-recording software for your needs.
Optional: Edit course lessons
Now that you’ve created the content for your course, it’s time to start editing the video lessons if you find you messed up frequently during recording.
Depending on the length of your course, this could take some time.
The first thing you’ll need to do is gather all of your video footage. This includes any on-screen recordings, voice-overs, and any other footage you plan to use in your course. Once you have all of your footage, it’s time to start editing.
There are a few different ways to edit video, but I recommend using iMovie, Filmora Wondershare or Adobe Premiere Pro. These programs are relatively easy to use and will allow you to create professional-looking videos.
Inside Bankable Courses, I provide easy video editing tutorials so you can edit your videos quickly and easily!
9. Upload your course lessons to your course platform
Assuming you’ve already created your course content, the next step is to upload it to your course platform. This will make it accessible to your students and allow you to track their progress.
There are a few things to keep in mind when uploading your course lessons:
1. Make sure each lesson is in a separate file.
This will make it easier for your students to access and download.
2. Choose a file format that is compatible with your course platform.
Most platforms accept common formats such as PDF, Word, or PowerPoint.
3. Organize your lessons in a logical order.
This will help your students follow along and understand the material.
4. Include any additional materials your students will need, such as images or videos.
For all of my courses, I provide workbooks and templates. If you will be including workbooks or materials for your course, be sure to upload them to the course platform!
5. Preview each lesson before you upload it.
This will help you catch any errors and ensure that everything looks the way you want it to.
10. Sell your online course (& collect that money, honey!)
You’ve created an online course that you’re confident will help people learn what they need to know. Now it’s time to get it in front of potential students and start selling!
Here are some tips on how to sell your online course:
1. Use social media platforms like Instagram, YouTube, Twitter, LinkedIn, TikTok and Facebook to promote your course.
2. Create a sales page for your course on your website.
3. Make sure the pricing for your course is competitive.
4. Offer bonuses or discounts to entice people to sign up for your course.
5. Use an email marketing campaign to reach potential students who may not be active on social media.
6. Get creative with your marketing and promotional efforts! There are lots of ways to get the word out about your online course.
Inside Bankable Courses, I have an entire module dedicated to selling your online course!
BONUS: Automate your course sales, so you get sales on repeat
If you want to sell more online courses, then you need to automate your sales process. One way to do that is with a webinar.
What is a webinar
A webinar is an online seminar that allows you to present information to a large group of people all at once. This is the perfect way to sell your courses because it allows you to reach a large audience and sell your courses on autopilot.
Why automate sales with a webinar?
Webinars are a great way to reach a wider audience and generate more leads and sales. Here are some benefits of using a webinar to sell your courses:
- You can reach a larger audience with a webinar than you can with other marketing methods.
- Webinars are a great way to build trust and credibility with your audience.
- You can use a webinar to sell multiple courses at once.
- A webinar can be automated so that you don’t have to be present to sell your courses.
- You can use a webinar to upsell your courses and create additional revenue streams.
If you’re not using a webinar to sell your courses, then you’re missing out on a powerful marketing tool.
Webinars are a great way to reach more people and make passive income with your online course. If you’re ready to take your course sales to the next level, then consider automating your sales process with a webinar.
BONUS: Collect testimonials for your course to make it even better!
If you’re selling an online course, one of the best things you can do to boost sales is to collect testimonials from past students. These can be used in your marketing materials to show potential students what others have thought of your course.
There are a few things to keep in mind when collecting testimonials:
- Make sure you get permission from the student before using their testimonial.
- Try to get a mix of positive and constructive feedback. Don’t only showcase the glowing reviews – potential students will want to see that you’re open to feedback and willing to improve your course based on it.
- Keep it short and sweet. Testimonials should be 1-2 paragraphs at most.
One of the bonuses you get inside my program, Bankable Courses, is a raving reviews bonus; it includes templates to ask for testimonials and social media graphics to help you get more sales for your course using testimonials!
Frequently asked questions: How to create an online course that sells
What are the different types of online courses?
There are many different types of online courses, each with its own advantages and disadvantages. Below, I will discuss some of the most popular types of online courses.
1. Self-Paced Courses:
Self-paced courses are entirely online and can be completed at the student’s own pace. These courses sometimes have assignments, but they give students the flexibility to complete the coursework on their own schedule.
2. Hybrid Courses:
Hybrid courses are a mix of online and in-person learning. In hybrid courses, some of the lectures and discussions happen in person, while other coursework is completed online.
This type, of course, is a good option for students who want the flexibility of an online course but also want to build relationships with their classmates and instructor.
A mini course is a great way to learn more about a specific topic or subject. They are usually shorter than traditional courses, and can be taken in person or online. Mini-courses typically cover one main concept or skill, and are designed to help students learn more about that topic in a short amount of time.
Mini-courses can be a great way to learn more about a topic that students are interested in but don’t have the time to commit to a full-length course. They can also be a good option for students who want to try out a new subject before taking a longer course.
4. Blended Courses:
Blended courses are a mix of online and face-to-face learning. In blended courses, some of the lectures and discussions happen in person, while other coursework is completed online. This type of course is a good option for students who want the flexibility of an online course but also want to build relationships with their classmates and instructor.
MOOCs, or massive open online course are free online courses that are open to anyone. MOOCs typically use a blend of synchronous and asynchronous learning, with lectures, readings, and discussions happening at set times and students able to complete assignments on their own time. Because MOOCs are free and open to anyone, they often have thousands of students enrolled.
6. Online Degree Programs
Online degree programs are programs that can be completed entirely online. These programs typically take two to four years to complete, and they offer the same credits as traditional, on-campus programs. Online degree programs are a good option for students who want the flexibility of an online course but also want to earn a degree.
Now that you know more about the different types of online courses, you can decide which type of course is right for you to create. If you’re looking for a flexible option that your students can complete at their own pace, a self-paced course might be a good fit.
What kind of online courses sells the most?
This is a difficult question to answer definitively, as there are many factors that can impact sales of online courses.
However, some factors that may increase sales include offering courses that are relevant to current trends or in-demand topics, having an established reputation as a quality course provider, and offering attractive pricing.
Additionally, providing potential students with free resources such as sample lectures or course outlines can also increase interest and sales.
Popular course topics
Here is a list of popular course niches
- Social media
- Home Decor
- Love & Relationships
- Family & Home
As technology continues to evolve, so do the types of courses that are available online. New topics are being added all the time, and there is sure to be a course available to fit your interests and passions that you can to others that will help them!
Is creating online courses profitable?
What online courses are in demand?
There’s no question that online courses are in high demand these days. In fact, the global e-learning market is expected to reach $325 billion by 2025! Not only do online courses offer a convenient and flexible learning experience, but they also provide learners with access to experts and instructors from around the world.
So, what types of online courses are in high demand? Here are a few examples:
1. Technology Courses
With the rapid pace of change in the tech industry, it’s no surprise that technology courses are in high demand. Whether you’re looking to learn about the latest coding languages or how to use specific software programs, there’s an online course for you.
2. Business Courses
As the world becomes more globalized, businesses are looking for employees with international experience and knowledge. Online business courses can help you stand out from the competition and make you more attractive to employers.
3. Language Courses
With the growing popularity of travel and tourism, language courses are also in high demand. Whether you’re looking to learn a new language for personal enrichment or for business purposes, there are plenty of online courses to choose from.
4. Health and Wellness Courses
With the rising cost of healthcare, more and more people are turning to preventative care and alternative medicine. Health and wellness courses can help you learn about how to maintain your health and well-being, as well as how to treat common ailments.
5. Education Courses
As the world of education evolves, so too do the needs of educators. Online courses can help teachers keep up with the latest pedagogical methods and trends.
How many modules should an online course have?
So there you have it, the ultimate guide to creating an online course. I hope this article has helped give you a clear roadmap to follow and that you feel inspired to get started on your own course creation journey.