8 tips to growing as an influencer that no one ever tells you about

Ever wonder how certain influencers do it? You know, make it look so easy! If you’re an influencer (or aspiring influencer) who is ready to get paid to post/promote your favorite products! It’s possible and I’m sharing 8 tips to grow as an influencer no matter your audience size!

Eight tips to growing as an influencer

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An influencer is someone who builds a community of like-minded people. They create content that changes, transforms or add values to someone’s life. They literally INFLUENCE action or emotion. Focus on building a community of people who interact… not just follow.

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What makes you unique? What makes you different? How can you leverage that to set yourself apart? It doesn’t matter if you’re sharing the same type of content as someone else (ie: beauty videos)… there’s someone out there that will relate and connect more to your style and your story.

Eight tips to growing as an influencer

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The year I started treating my personal brand as a business and not a hobby was the year I started making money. Please don’t produce anything even remotely raggedy! Also don’t be scared to invest in you.

Invest in a website.
Invest in business cards, if needed.
Invest in education and training.
Invest in yourself because it will propel you forward. Invest now so you can be prepared and ready for all the opportunities that will come.

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Have a schedule that allows you to post consistently. You can even auto-schedule your post/videos to ensure you’re posting on a consistent basis.

I recommend auto-scheduling with tools like Later or planoly which allow you to be consistent without having to spend 23 hours a day on social media #BALANCE.

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It’s extremely important to pick the right social platforms where niche, audiences and interests align. If your strong area is gorgeous photos then obviously Instagram may be a better fit over YouTube. If you’re an amazing quirky writer then YouTube may not be the best since its a video platform.

Choose which social media channels you will focus on growing first. I think it’s easier than trying to focus on ALL the platforms which can lead you feeling overwhelmed and spread too thinly.

Focusing on the social media platforms that your audience is on is key to growing as an influencer

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Create a content strategy that fosters engagement. The best way to do that is to post high-quality content that’s valuable to your audience. You can create content that makes your audience live easier, that evokes an emotion, that entertains, educates, informs and/or that causes a reaction.

Create high-quality content that makes people want to stick around.

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Look at your analytics to see where your audience is coming from, what days they are the most active, which post performs the best, which post do not… take full advantage of the analytics on social media platforms so you can attract and grow your audience even more.

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Sponsorships are one way you can make money as an influencer but it’s literally only one way. I made money last year with my events, speaking engagements, affiliate income, coaching, ad revenue and more (check out this blog post sharing ways I earned money as an influencer)

??Shoot your shot when it comes to pitching to brands
??Shoot your shot when it comes to writing your book & selling it
??Shoot your shot when it comes to creating and/or hosting events

You can get paid to post in various ways… but if you don’t shoot your shot, you’ll always miss. Growing as an influencer isn’t just audience size but also income, experiences, and impact.

Do you have any questions when it comes to growing as an influencer? Let me know below!


If you’re ready to become a social media influencer and work with brands, I have TWO things for you. YES, two!

1. Go ahead and download my influencer checklist. It’s FREE and fully interactive so you can checkmark things as you go!

2. My influencer with income toolkit. This toolkit is great if you want to become a social media influencer who gets paid!

Interested in working with brands and becoming an influencer? Download my FREE influencer cheatsheet checklist!

What to read next:
Here are 7 tips to email pitch to brands as an influencer
5 tips to make money working with brands

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