If you’re new to the influencing world, you’re probably wondering how to find brands to work with online and get free stuff (or my favorite… GET PAID!) . If you’re looking for tips on how to work with brands, you’ve come to the right place!
Whether you’ve been at this for years or days, I want to share my top 5 favorite networks to find brands to work with and secure sponsorship opportunities!
Some of us are about our money (no shame… because that’s me!) and these are my favorite places to go to get PAID!
How to find brands to work with in 2022
Watch the video for even more tips!
Here are some of my favorite websites for influencers who want brand sponsorships!
1. Aspire IQ (Formerly Revfluence):
Aspire IQ is one of my favorite influencer marketing platforms! It’s easy to use, and they take into consideration ALL of your platforms (not just Instagram…. or YouTube… or your blog).
They give you a “suggested” rate for your engagement and following on the platform, but you can choose however high or low you want to go which means you get to negotiate!
I know a lot of bloggers who have had a lot of success with Brandbacker. The great thing about this platform is there are a lot of brands you may not have even considered. There are free campaigns as well as paid and campaigns are not restricted to the US only.
Tapinfluence has raised over $8.3M to date for influencer marketing so it’s definitely a platform to consider. If you’re looking to work with bigger brands with bigger budgets, I recommend looking into tap influence. I’ve secured 4 figure deals from brands through the platform.
Famebit is one of the first platforms I joined as a YouTuber. You can negotiate with brands and search through different opportunities. They have expanded into other platforms such as Instagram, Facebook, and even Tumblr. There are a lot of campaigns in specific categories and I’ve had great luck securing sponsorships on the platform.
HONORABLE MENTION: In-person (and events)
Seriously! Attend influencer and social events like create & cultivate where you’ll be able to meet with brands directly. Go to local events in your area where you can mingle with local business owners!
This is a GREAT way to find sponsorships because you’re able to directly connect with the person and build a rapport. I recommend having business cards that address you’re a blogger/influencer and letting people know that’s what you do!
I have a friend who scored an awesome sponsorship with a local restaurant after striking up a conversation with the owner at an event. This led to over a $1000 brand deal (and she had less than a 1000 followers!).
Don’t be afraid to meet people IRL (In Real Life)! Yes, influencer network websites are awesome but in-person is absolutely one of the best ways to find brands to work with as an influencer.
Why Is Pitching important?
For the influencer community, pitching to brands seems like a mystery wrapped in an enigma. The traditional media world has always been “sponsor-driven” but social media stars are just beginning to get their feet wet pitching brands for sponsorship deals.
If you’re one of the few people who is pitching brands, great job! If you’re an influencer who is interested in pitching brands, read on to find out why pitching is one of the most valuable assets you can offer. Yes, it’s important to find brands to work with but it’s also important to know WHY you’re looking for brands to work with!
1. You offer authenticity
Pitching editors and publicists requires a certain finesse. Often it requires pitching to multiple people at once (a producer, an editor, etc.) pitching over email , pitching a ton of different stories, pitching in specific formats for digital and print, pitching at certain times because of editorial calendars. It’s a lot!
Pitching brands is easier because you’re pitching one person: your contact at the brand. You’ll get to know that person and she’ll get to know you over time.
Pitching brands is easier because you’re pitching one person
2. You answer the question “Who’s this influencer?”
There are so many influencers pitching editors these days that pitching is becoming its own separate industry (or maybe I’m just finding out about it). Brands follow editorial calendars too, but pitching is still a valuable service to them. When a brand auditions influencers for a digital campaign, pitching influencers to them saves time.
After all, pitching brands is pitching them your most recent projects with the brand’s competitors, pitching projects you’ve worked on in the past with other brands they also work with, pitching photos of yourself wearing their products or using their services, and pitching pages from your engagements calendar where you have scheduled interactions with their target audience.
The pitching is certainly more work for influencers, but pitching brands also offer the chance to be vetted by a brand before they’re officially working together. Brands will know what you offer and how you’ve worked with the competition, so the “Who’s this influencer?” question gets answered pretty swiftly.
You can make a lot of money pitching to brands
What to charge as an influencer
One of the questions I get asked often when it comes to working with brands is what to charge as an influencer. You don’t want to price yourself too high and the brand runs away… but you also don’t want to undercharge either.
What’s an to do? When it comes to what to charge, I don’t think there’s one set rate and I definitely think there are things you need to know prior to giving a rate (for example, if a brand needs content within a week… you should definitely charge more since its a quick turnaround).
You don’t need a large audience to make money with brands.
Should you charge a brand based on your subscriber size?
Personally, I say No. You should set your rates based on your value and not your subscriber count
Because setting your rate based purely on your audience count ignores the different values and returns you have. Just because you have the same number of subscribers as another YouTuber or Instagram influencer does not mean you will yield the same results.
Content creators provide very different returns for brands. Some creators have higher engagement than others, some are better at driving product sales, and others create high-quality content that can be repurposed and used by brands for their own marketing.
For example, I don’t have a large engagement rate on my YouTube channel. However, I create content that’s better at driving sales.
When I host an event, it generally sells out. I drive affiliate clicks. When I launch a product, I get sales on the first day. If a brand is looking for visibility & awareness, I may not be the best based solely on my reach or engagement numbers. However, if they are trying to drive sales or receive high-quality content that they can repurpose then I’m better at that. My rates SHOULD be different.
2. Your subscriber size is not as important as you think
While I can’t speak for every brand, I will say the ones I’ve worked with tend to care about more than your subscriber count.
They care about your engagement, they care about the quality of the content, they care about the creativity, they care about if your audience is their target market.
If you have an audience of 1000 and the majority of them are new mothers and a brand is trying to tap into the new mother audience… why wouldn’t they want to work with you? Your audience is their target market.
If you create amazing beautiful content, why wouldn’t a brand want to work with you? Especially if they can repurpose your content into their marketing campaign. When it comes to what to charge as a smaller YouTuber or blogger think about all the ways you can benefit that brand and not just the amount of followers you have.
3. There’s a perk to being a smaller influencer
Generally, the smaller your account, the more intimate your connection is with your audience. As your influence grows, you’re not able to maintain that level of intimacy due to the sheer size of your growing audience.
Brands are well aware of the power of micro-influences. I know content creators with less than 1000 subscribers who have had paid sponsorships.
Your audience size is not the only thing that matters.
So I hope this post has helped you when it comes to how to find brands to work with and where to find brands to work with! If you’re ready to start working with brands, I created a FREE influencer guide for you! Just let me know your email so you can get the deets!
In my next blog post, I’m sharing How to become a social media influencer