So you’re ready to work with brands and create sponsored content?! *Gives you a high-five*
…BUT Before you send out a mass email to every brand, and they momma’ that you want to work with, there are a few things you should include when you’re trying to pitch to brands. I’m sharing six must-haves.
1. Provide Your Name
Starting off your email with “To whom it may concern” will generally land your email in the trash bin. Address the person by name who you’re writing to.
You can usually find out who to address your email to by doing a quick LinkedIn search. I like to look up the brand + influencer marketing and see who works within that field. It’s a great place to start off when trying to find contacts within a brand to pitch to.
2. Introduce yourself
Who are you? Seriously?!
Introduce who are you and what you do briefly.
ie: I’m Breonna, a Tampa-based lifestyle blogger.
ie: I’m Breonna, a beauty YouTuber.
3. Link to ALL profiles where you have an audience
So you have 8,000 followers on Instagram? Awesome! Where’s the link?
Don’t make people chase after you and hunt down your social media accounts. Be sure to link ALL of your social media accounts in your email.
4. Provide Your collab idea
You love ELF’s new aqua lipstick? Coo, coo. Who doesn’t?
Give the brand a brief idea on how you’re going to use it
ie: I am creating a beach-friendly makeup tutorial on my YouTube channel and would love to feature your new Aqua lipstick in the video!
5. Add your stats
Brands actually do care about your stats and if you have a larger audience than you def want to include them.
ie: My YouTube audience of over 45,000 loves content focused around simple beauty and everyday looks.
6. Provide a short and sweet paragraph of why you’re interested in the company
Don’t overdo it with this one, girl.
Tell why you want to work with the brand. Butter them up a little and make it personalized.
ie: I love the ELF mineral black eyeliner and use it often in my makeup tutorials. The quality is amazing which is why I’m super excited about the launch of the new ELF aqua lipstick!
Want to know the exact scripts I use to pitch to brands and land 4 figure sponsorships? Get that plus a ton more inside my Influencer starter bundle.
Do’s & Don’ts
- Address the person by name in the email to make it personal
- Have a catchy subject line
- Follow-up if you don’t have a response for the first time. Brands get busy too!
- Send out the same email to everyone with a generic email. Personalize it!
- Have grammatical errors. yOu aRE a pRofESSinaw.
- Be rude
- Commit to things you know you can’t deliver
In my next blog post, I’m sharing 5 awesome websites to find brands to work