How to start a successful Youtube channel in 2021 (ultimate step by step for beginners)

There is so much more to YouTube than putting on a well-beat face and hitting record to let your thoughts run wild. The more time and effort you put into planning and creating content for YouTube, the more growth you’ll see in the long run. Today, I’m sharing step by step how to start a successful Youtube channel for beginners in 2021!

Because the quality of your content is just as important as the quality of your video, so it’s vital to know how to plan and create quality content.

Let’s get started, shall we?

This page may include affiliate links, meaning at no extra cost to you, I might earn a small commission if you decide to purchase something.

How to start a successful Youtube channel for beginners

 

STEP 1. How to choose a YouTube niche

When planning content for a successful YouTube channel, it’s crucial to stay true to who you are. Take a moment to ask yourself questions so you can better understand yourself as a whole. This will help to guide you in the right direction.

If you’re multi-passionate, it can be easy to get carried away trying to create different types of content. But doing so without a clear plan in place can make your youtube channel content seem inconsistent. So auditing yourself is not a step you want to skip.

An important step of starting a YouTube channel is determining what niche you will be.

When figuring out your niche, think about what you want to be known for, what interests you, and what you can talk about often. I recommend narrowing down your niche to no more than 2 when you’re just starting off.

When I first started, I only focused on Beauty, and then as my audience grew, I expanded into home decor and lifestyle content. Your niche isn’t permanent, and as you evolve, your niche will change too, but for now, focus on one thing!

For example…
– When Amazon first started, they only sold books online.
– When Nike first started, they only sold athletic tennis shoes.
– When Oprah first started, she was known only for her tv show.
– When Dwayne johnson first started, he was known only as a wrestler on WWE (Do you smell what the Rock is cooking?! *raises left eyebrow*)
– When Will Smith first started, he was known only for rapping.



BUT they evolved.

It’s perfectly normal to grow eventually, but when you first start, focus on dominating one thing! If you want to become an influencer, then you have to focus on being known for something within a specific field.

Whatever niche you choose, make sure it aligns with your passions/expertise and that you will continue to be interested in it for years to come.

Questions to ask yourself to figure out your YouTube niche:

What are you passionate about?

What do you enjoy doing? What can you talk about all day? What is something that you feel connected to?

What do you advocate for?

What is something that you never get tired of doing or supporting? Body positivity, beauty, hair care, helping women online, writing, singing? What’s your thang, sis?

What are your gifts and talents?

You can take the things you’re passionate about and your abilities and mesh them together. In doing this, you’re sharing content that you’re passionate about while staying true to yourself. There’s no room for comparison here. There’s only one you.

Think of it this way, only Beyoncé can do Beyoncé, and only you can do you.

 

What’s your personality?

What part of your personality do you want to showcase through your videos?

Let your personality shine. Do you have a killer sense of humor? Is your positive personality contagious? What makes you, you? Don’t hold these things back. The world needs your sparkle. Your personality and character adds to the uniqueness of your content, and that can’t be replicated.

What makes you unique?

Lastly, what makes you unique? What do you have that nobody else does? What story have you lived through that adds a deeper meaning to the content that you share? Include the things that make you stand out in a crowd in this list.

Take your answers to these questions into consideration when thinking of content ideas. Your passions, talents, personality, and uniqueness are integral parts of your brand. Your combination of these categories is part of what opens the door for one-of-a-kind content.

Be honest with yourself

Don’t think of things you want to be good at in the future, but find the things you do well already. Are you a natural communicator? Do you have impressive writing skills? Do you have an eye for fashion or graphic design?

If you have a hard time pinpointing your gifts and talents, ask a brutally honest friend what they think. They’ll tell you.

When planning content for your YouTube channel, it’s crucial to stay true to who you are.

Popular Youtube niches

Are you going to post beauty-themed videos, how-to tech videos, sit down storytimes? Based on your answers above decide on a general theme and niche for your YouTube content.

Common Niches for YouTube Channels:

  • Beauty
  • Travel
  • Fitness
  • Food
  • Finance
  • Fashion
  • Relationships
  • Career
  • Gaming
  • Politics
  • Home Decor
  • Entrepreneurship
  • Love & Relationships
  • Hair
  • Family & Home
  • Photography
  • Diets (Such as Keto, Vegan, Vegetarian, Paleo)
  • Technology
  • Investing
  • Lifestyle Humor

 

 

If you don’t have a lot of experience in a niche, please stay away from it. Don’t start a YouTube channel in a niche simply because you’ve witnessed others’ success in it. You have to actually enjoy what you’re talking about.

 

STEP 2: How to choose videos topics for YouTube (that people actually watch!)

With the niche you’ve chosen, list your video content ideas.

There are two main ways to go about this. First, think of the content that you would like to watch. If you create videos on topics you enjoy, you’re more likely to record a higher quality video. It’s also safe to say that if you find something interesting, others most likely will too.

If you already have a following, be sure to take the knowledge you have of your viewer demographics and interests into consideration as well.

Second, see what’s already out there. Watch some YouTube channels that share similar content to the content that you want to share.

Additionally, you can use the YouTube search bar to your advantage. Type in a topic or video idea into the search bar to see how popular that style of video is. From there, you can filter the responses to show the most recent or the most popular video on that topic.

Ps. This is a great way to see which title formats and keywords work best for that type of video.

You can take your research one step further by watching videos within the niche you want to be in. It’s essential, though, to watch for inspiration, not to copy. We’re not out here to replicate; we’re out here to represent.

Originality is key!

For example, if you want to review a specific product, you can reference similar reviews. This is a great way to see different review formats to get a better idea of how you could format yours. Then you can tweak it to fit your style.

If you’re doing a tag or a trend started by someone else, always be sure to give credit where credit is due. The point of referencing other videos is to get a better idea for an aspect of yours, never to copy.

For deeper research, I highly recommend using plugins like VidIQ and TubeBuddy (both have free options).

Pin for later!

HACK to get MORE views on your videos

Tubebuddy allows you to fully optimize your channel. They provide the best keywords and topics to use for videos that people are actually looking for. They tell you if your title tag is too long, too short or how likely it is to rank.

If you want to start a successful Youtube channel then you want to create videos that people will actually watch and engage in.

The best way to have videos that people watch is to have videos that people can easily find. When you plan and research videos, you are helping your videos become easily discoverable, which thus increases views and subscribers.

TubeBuddy helps you plan content by showing you popular tops and video types.

For example, let’s say I want to do a patio decor tutorial. By using the “keyword explorer” in Tubebuddy, I can find the best topics and keywords for my video.

Searching “patio decor” and Tubebuddy gives it a 9 rating. This means out of a score of 100; my video is about 9% likely to rank in the search results. This is awful

Tubebuddy will tell you if the keyword is searched often (a good thing) and if there’s a lot of videos already created that will saturate your view appearing in search results(a bad thing).

You want people to type in “Patio decor” and your video shows up on the first page because let’s be honest, how often do you click on page 2 or 3 when searching for something on Youtube? Rarely! You usually click whatever is on page #1! So you want to choose keywords that allow you to show up on page number 1!

Another thing I love about Tubebuddy is that they give you similar keywords on the side. I have the upgraded version so I can get unlimited keyword suggestions. I highly recommend it if you’re committed to these Youtube streets.

Now, let’s try “cheap patio decorating ideas” using Tubebuddy’s keyword explorer:

Tubebuddy rates this a 62, which is pretty good because it means you’re more likely to rank on YouTube and get more views!

The higher your videos rank, the more people will see your videos. Ranking increases your visibility which increases your subscribers, views, and *ahem* money from Adsense if you want to make money with YouTube.

Using Tubebuddy to plan your content, you know it would make more sense to create a “patio decor video focusing on being budget-friendly over a basic patio decor video that’s less likely to discovered and viewed by new YouTubers.

Be sure to research

Now that you’ve got your video ideas listed, it’s time to research. This is where you’re able to provide the most value to your viewers through the quality of your research.

Have you watched a quality product review based solely on opinion with no facts what-so-ever? How likely are you to buy that item? While opinions are important, credible information is a necessity. That’s why you’ve gotta do the research.

When researching, find as many credible resources as possible. If the theme of your video is testing beauty products, actually spend time testing the product before sharing it. Do your research on the brand and the ingredients found in the products you’re using. Learn more for yourself so that you can share useful information with your viewers.

STEP 3: How to create a content schedule (to stay consistent!)

A content plan will help you keep track of video topics, how often you need to post, which subjects you will cover, and what you need to complete a task,

I highly recommend having a content schedule and deciding on an exact day that youtube videos go live. I recommend it be on the same day(s) and time(s) each week.

This helps YouTube know when to push out your content as well as allows your subscribers to know what day to expect new content from you.

If you’re a digital gal (or guy), you can use the notes app on your phone or, you can use free digital resources like Evernote and Trello to gather for creating a content schedule.

Evernote is a free note-taking app that allows you to digitize your thoughts that you can access on your computer, tablet, or mobile device. This option is helpful when you want to jot something down on the go but don’t have a pen or paper nearby. Plus, the paper-free method is good for the environment.

Trello
is a free web-based, list-making software, and that helps jot down quick lists. Trello integrates well with other apps, like Google calendar. If you’re looking for well-rounded software to organize your life, this is the tool for you.

You can use Trello to list props you need, items you want to have handy, or talking points you want to remember.

You’ll also to include the following details inside your content schedule:
✓ Date to post
✓ Time (and time zone) to schedule
✓ Copy to include such as video title, keywords, and description
✓ Thumbnail

How to start a successful Youtube channel in 2020 (step by step for beginners)

STEP 4: What Equipment you need for your youtube channel

Once you have all of your Youtube content and channel planned out, it’s time to ensure you have the right equipment to record videos.

When it comes to recording YouTube videos, the 3 basic things you need are:
1. Something to record video with (so people can see you)
2. Something to record audio with (so people can hear you)
3. Something to edit video with
A newer cell phone can do all of 3 things, and when I first started my YouTube channel, I recorded on my iPhone too!. When starting off, use what you already have!

If you want elevated videos then the best way to have high-quality videos is investing in high-quality equipment. However, you don’t need the newest or most expensive cameras to have a successful Youtube channel!

Here are a few things I currently use and vouch for but they are a little pricey:

1. Camera


 

2. Audio


 

3. Lighting


Click here for all these YouTube equipment essentials I currently use.
 

STEP 5: How to create a Youtube account & set up your channel

Once you have planned a successful YouTube channel, it’s time to actually START your channel by creating a YouTube account!

Here is an awesome video by The Content Bug that shares step by step how to set-up and start a youtube channel from scratch.

STEP 6: How to create videos on Youtube

You’ve planned, researched, and created your account. Now its time to be SEEN and create great videos! The last step to starting a successful Youtube channel is creating, editing, and uploading videos!

Here’s a video sharing my behind the scenes as I set-up, record, and edit my YouTube videos:
 

Record the video

When it comes to being on camera, it can be a little scary putting yourself out there!

I promise it gets easier with time and practice. If you’ve planned and researched your content like in step 2, it will be a lot easier to create videos because you know exactly what to talk about.

When it comes to being more natural on camera, here are a few tips:
1. Imagine you’re talking to one person
2. Have a bullet list of everything you want to talk about
3. Practice
5. Breathe. (seriously… say a sentence, then breathe. Say another sentence, breathe)
6. Progress beats perfection. The only way to improve at something is to do it over and over again

Seriously, the more you create videos the better you will get, so I urge you to push through. You will build camera-confidence the more you put yourself on camera.

Edit the video

Now it’s time to edit your video! You want to ensure you are removing any parts of the video where you’re rambling, saying a bunch of ums, or ultimately just doesn’t fit within the video.

When it comes to the best video editors, I highly recommend Filmora video editor because it’s super beginner-friendly with an easy interface and also allows you to add special effects, texts, cool transitions and there’s even a green screen option!

It’s less than $100 for the editor, and you can even use it to edit Instagram stories, Instagram posts, podcasts, and so much more!

Publish the video

Recently, Youtube changed the way you upload videos (they change the platform often). Here’s a video from Creator Fundamentals sharing step by step how to upload a YouTube video in 2020.

Market & optimize the content

Once you have uploaded the video, the final step is to optimize the video so you can get more eyeballs on your content. I have a completely free checklist of everything you should do when uploading new YouTube videos to ensure you get the most views and traffic!

YouTube is a powerful way to express yourself while sharing your passions with the world. That’s why it’s important to be intentional with every area of your YouTube channel.

 

I hope this guide has helped you so you can start a successful Youtube channel! If you’re a new YouTuber, be sure to share your URL below as well as what your video channel is about!

In my next blog post, I’m sharing how to get more views on your YouTube videos!

 

 

If you’re starting to realize that you’ve still got a lot of work to do, don’t sweat it. I have created an ultimate YouTube checklist for you! It’s everything you should be doing to create bangin’ videos and a bangin’ Youtube channel! This ultimate checklist is FREE, and it’s even interactive so you can checkmark things off via the pdf as you go!

The 6 best video editing software for YouTube on desktop

Editing is just as important as recording when it comes to having a successful YouTube video. It also can be one of the scariest things for beginners when it comes to starting a YouTube channel. Today, I’m sharing six different desktop video editing software for YouTubers!

 

What is the best software to edit videos for YouTube?

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you.

1. Filmora Wondershare

If you’re a beginner and want great graphics for your video, I highly recommend Filmora wondershare! It’s super beginner-friendly and has great effects priced under $100 [desktop]⁣⁣⁣

You can apply transitions, use filters, add music, add special effects, and even use a green screen with a simple drag and drop face! Another great thing about Fimlora is it’s available on Windows and Mac and can be used for YouTube videos, IGTV, Instagram posts, and more with the resizing feature.

 

2. Final Cut Pro

This is currently what I use. It’s a little pricey, and there’s a learning curve, but it gives you so much video editing power and options. I highly recommend for intermediate and up who want a little more power when it comes to things like color grading and different video formats.

 

3. iMovie

Don’t sleep on the free video editing software, iMovie, if you have a mac!

iMovie does everything you need for basic editing including cutting, cropping, and adding text. While the special effects leave much to be desired and there’s a small learning curve, it’s FREE!

 

4. Adobe Premiere

#honestyhour while I’ve had Adobe Premiere on my computer for years, I never used it. There’s a learning curve that I didn’t want to commit to ??.

The mobile version is easier but it’s Adobe, so its a little pricey. It’s supreme video editing, though, and therefore, I recommend for advanced and up [desktop & mobile]⁣⁣⁣⁣. A lot of movie editors use Adobe Premiere, and it takes cinematic videos to a whole new level because of all the options and video editing freedom

 

5. Windows movie maker

Most computers come with free video editing software. For mac’s, it’s imovie, and for windows, it’s windows movie maker [pro]. It allows you to do basic things like cropping, cutting out parts of a video, adding music and text effects, which makes it perfect for new YouTubers and beginners who don’t need a lot.

It’s a great video editing software to start off with if you have a windows computer.

 

6. Hitfilm Express

Hitfilm is a free pro video editing software that has a friendly interface and allows you to any editing task. Special effects, adding music, transitions…it does it all! They do offer a full version, and it’s available for both mac and pc.

 

Which video editing software do I recommend the most?

When it comes to my favorite video editing software for YouTubers, I highly recommend filmora. I started off using this and it’s perfect for beginner and intermediate YouTubers who want great videos but don’t need all the bells or whistles (or want to commit to learning advance video editing).

Another great thing about Filmora is you pay a one time fee for the video editing software and as an add-on you can pay an additional $7.99/month for premium special effects, videos, and royalty-free audio music with their filmstocks!

Another reason why I recommend filmora is you can make videos horizontal or vertical which means you can also post your videos on Instagram, IGTV and more.

Here’s a video sharing Filmora wondershare:

So here are my top 6 video editing software for Youtube! If you’re a new YouTuber or thinking of starting a YouTube channel, I have a free ultimate YouTube checklist that goes through everything you need to create a bangin’ YouTube channel!

[mailerlite_form form_id=7]

 

In my next blog post, I’m sharing my favorite YouTube tools for growth!

How to price yourself when working with brands

One of the questions I get asked often when it comes to working with brands is what to charge. You don’t want to price yourself too high and the brand runs away… but you also don’t want to undercharge either.

What’s a youtuber to do? When it comes to what to charge, I don’t think there’s one set rate and I definitely think there are things you need to know prior to giving a rate (for example, if a brand needs content within a week… you should definitely charge more since its a quick turnaround).

Today, I’m sharing some do’s and don’ts when it comes to charging brands and determining your rate as a YouTuber

This page may include affiliate links, meaning at no extra cost to you, I might earn a small commission if you decide to purchase something.

1. Should you charge a brand based on your subscriber size?

Personally, I say No. You should set your rates based on your value and not your subscriber count

Why not?

Because setting your rate based purely on your audience count ignores the different values and returns you have. Just because you have the same number of subscribers as another YouTuber does not mean you will yield the same results.

Content creators provide very different returns for brands. Some creators have higher engagement than others, some are better at driving product sales, and others create high-quality content that can be repurposed and used by brands for their own marketing.

For example, I don’t have a large engagement rate on my YouTube channel. However, I create content that’s better at driving sales.

When I host an event, it generally sells out.  I drive affiliate clicks. When I launch a product, I get sales on the first day. If a brand is looking for visibility & awareness, I may not be the best based solely on my reach or engagement numbers. However, if they are trying to drive sales or receive high-quality content that they can repurpose then I’m better at that. My rates SHOULD be different.

2. Your subscriber size is not as important as you think

While I can’t speak for every brand, I will say the ones I’ve worked with tend to care about more than your subscriber count.
They care about your engagement, they care about the quality of the content, they care about the creativity, they care about if your audience is their target market.

If you have an audience of 1000 and the majority of them are new mothers and a brand is trying to tap into the new mother audience… why wouldn’t they want to work with you? Your audience is their target market.

If you create amazing beautiful content, why wouldn’t a brand want to work with you? Especially if they can repurpose your content into their marketing campaign. When it comes to what to charge as a smaller YouTuber or blogger think about all the ways you can benefit that brand and not just the amount of followers you have.

 

PIN FOR LATER!
What to charge as a small influencer

3. There’s a perk to being a smaller YouTuber

Generally, the smaller your account, the more intimate your connection is with your audience. As your influence grows, you’re not able to maintain that level of intimacy due to the sheer size of your growing audience.

Brands are well aware of the power of micro-influences. I know content creators with less than 1000 subscribers who have had paid sponsorships.

Your audience size is not the only thing that matters.

If you’re interested in working with brands as a YouTuber, I create a mega bundle full of scripts I use to pitch to brands and secure thousands of dollars in brand sponsorships! Additionally, this bundle includes a media kit template, modules to help you negotiate, what to charge, and MORE! Learn more about my Work with brands bundle here

.

In my next blog post, I’m sharing How to price yourself when working with brands


5 awesome websites to find brands to work with

If you’re new to the influencing world, you’re probably wondering how to find brands to work with as a youtuber or blogger. If you’re looking for tips on how to work with brands, you’ve come to the right place.

Whether you’ve been at this for years or days, I want to share my top 5 favorite networks to find brands to work and secure sponsorship opportunities! Some of us are about our money (no shame… because that’s me!) and these are my favorite places to go to get PAID!

Watch the video

 

1. Aspire IQ (Formerly Revfluence):

Aspire IQ is one of my favorite influencer marketing platforms! It’s easy to use, and they take into consideration ALL of your platforms (not just Instagram…. or YouTube… or your blog).

They give you a “suggested” rate for your engagement and following on the platform, but you can choose however high or low you want to go which means you get to negotiate!

2. Influence.co

One of my biggest paid sponsorships came from Influence.co. They offer paid collaborations and you can also negotiate with brands on the platform.

3. Brandbacker

I know a lot of bloggers who have had a lot of success with Brandbacker. The great thing about this platform is there are a lot of brands you may not have even considered. There are free campaigns as well as paid and campaigns are not restricted to US only.

4. Tapinfluence

Tapinfluence has raised over $8.3M to date for influencer marketing so it’s definitely a platform to consider. If you’re looking to work with bigger brands with bigger budgets, I recommend looking into tap influence. I’ve secured 4 figure deals from brands through the platform.

 

Pin for laterfive websites to find brands to work with as a microinfluencer

5. Famebit

Famebit is one of the first platforms I joined as a YouTuber. You can negotiate with brands and search through different opportunities. They have expanded into other platforms such as Instagram, Facebook, and even Tumblr. There are a lot of campaigns in specific categories and I’ve had great luck securing sponsorships on the platform.

 

HONORABLE MENTION: In-person (and events)

Seriously! Attend influencer and social events like create & cultivate where you’ll be able to meet with brands directly. Go to local events in your area where you can mingle with local business owners!

This is a GREAT way to find sponsorships because you’re able to directly connect with the person and build a rapport. I recommend having business cards that address you’re a blogger/influencer and letting people know that’s what you do!

I have a friend who scored an awesome sponsorship with a local restaurant after striking up a conversation with the owner at an event. This led to over a $1000 brand deal (and she had less than a 1000 followers!).

Don’t be afraid to meet people IRL (In Real Life)! Yes, influencer network websites are awesome but in-person is absolutely one of the best ways to find brands to work with as an influencer.

 

If you’re interested in working with brands as a YouTuber, I create a mega bundle full of scripts I use to pitch to brands and secure thousands of dollars in brand sponsorships! Additionally, this bundle includes a media kit template, modules to help you negotiate, what to charge, and MORE! Learn more about my Work with brands bundle here

>In my next blog post, I’m sharing 7 tips to email pitch to brands.

Are you making these 7 painful youtube mistakes? I bet you’re doing #6!

You record your first YouTube video and publish it. Suddenly, thousands of views start rolling in. Comments Galore. You blink and your subscribers go from 4 to 40,000. Yeah, Okay.

While that does happen to a few, it may not be your truth… and if you’re on video upload #25 and still feel like you’re not getting anywhere then this may be the post for you because we’re talking about youtube mistakes you’re making growing your channel in 2020.

 


This page may include affiliate links, meaning at no extra cost to you, I might earn a small commission if you decide to purchase something.
 

1. Not being consistent

How often do you post? Once a week? Great. Twice a week? Awesome! 1-2 times every 6 months? NO MA’AM (or sir).

You can’t eat one healthy meal and expect to lost 30 lbs. You have to be consistent with it, right? The same applies to your YouTube channel. You MUST be consistent and I don’t just mean consistent with the day you post. You also must be consistent with quality. One video can’t be 4k quality, hilariously entertaining and the next upload looks like it was shot on your 2006 Motorola Razr flip phone. ew.

If there’s one HUGE mistake I’ve made over the past few years its hands down inconsistency. Up until 2017, I would post videos weekly… then life happened and I would legit go months (3-8 months ?) without a single upload. My channel has definitely suffered for it and it’s been hard to grow back up the viewership I use to have.

Right now, I’m working on a video schedule that works for me and trying out different timing frequencies to get into a flow that’s realistic to me. I recommend the same for you. Commit to posting at a certain frequency. That could be weekly. That may be bi-weekly but it cannot be weekly for one month and then we don’t hear from you for another 5 months.

Your subscribers WILL forget about you if you don’t post content consistently. I’m telling you this from experience.

 

2. Not looking at your analytics

Some people love analytics. They love knowing the average time someone spent watching their video. They love knowing how their subscribers found their videos. They love knowing the average amount of clicks they received on their video.

If you love it, great. If you don’t, get over it. You MUST look at your analytics these days so you can improve.

Look at how long people watch your videos. If 50% of viewers are dropping off at the 2-minute mark for your videos, is there a reason why? At the 2 minute mark did you bust out in song and dance so viewers decided to close out the video?

Are most people finding you via Youtube search? Is YouTube recommending you through the watch page? These are things you want to know so that you can improve your channel and the eyeballs on your videos.

Interested in figuring out your Analytics? Here’s a great video by The Content Bug on reading your YT analytics.

YouTube Analytics is super in-depth these days and it’s something I wish I would have paid more attention to. Had I looked at my analytics, I would of saw trends, opportunities for growth as well as areas that I lacked in. If you’re not looking at your analytics, it’s one of the biggest mistakes you’re making growing your YouTube channel!

For example, a large percentage of traffic for some of my videos comes from Pinterest… especially my DIY videos. This is valuable information because it lets me know where I should spend my time marketing and promoting my videos!

Had I known that over 50% of my traffic for some of my videos comes from Pinterest, I would have known to create more Pinterest pins for videos instead of heavily promoting on Instagram and hearing crickets.
Absolute chirping crickets.

 

 

3. Your thumbnails are trash

It doesn’t matter how delicious the cake taste… if it looks gross, we aren’t tasting it.

The same applies to your videos. If your thumbnail is awful and doesn’t make the person want to click then guess what? The person WON’T click!

Sorry.

Here are a few tips when it comes to creating awesome YouTube thumbnails:
1. Photos should be of high quality.
2. Photos should be the correct size. No one wants to see those ugly black borders around the thumbnail.
3. Thumbnails should include fonts that are readable.
4. Thumbnails should be on brand and consistent with your brand image.

I create my thumbnails in canva. It’s super easy and you can use their YouTube templates for even more convenience.

Don’t let ugly thumbnails be the reason your videos only get 2 views.

4. Not batching videos

One way I stay consistent with my YouTube channel these days is by batching videos…. something I didn’t even realize I could do back in the day.

*gasp*

Batching videos is basically when you create multiple videos in a timeframe (usually 1-2 days) and schedule those out through the month.

For the longest, I would create YouTube videos every single Saturday, edit on Sunday and publish on Tuesday. My social life…. oh, my social life.

That was my life from 2014-2016. A lot of time goes into video creation and it would have been a lot easier if I batched 3-4 videos in a day and then scheduled out (I probably would have been more consistent too!). If you’re creating the type of videos that can be batched then PLEASE DO IT.

Trust me on this.

5. Your content does not engage, educate and/or entertain

How many times have you typed “how to…” or “how do I” inside of Youtube or Google search?

A lot huh?

How many times have you watched a video and 1 hour later found yourself down a rabbit hole of that user’s content because they were so engaging?

THIS IS WHAT YOU WANT.

You want people to love your content so much that they get lost in it. You want people to watch your videos and feel an emotion. That emotion can be empowered, informed or hey, just in a good mood. However, your video should be entertaining. People will click out of a video within 3 seconds if they don’t like it (and you’ll know because you’re now looking at your Google Analytics…. right?!).

Hook them at the beginning and continue to do it with things like:
1. Jumpcuts: varying in camera position. Here’s an example of a Jumpcut
2. Showing your awesome personality
3. Engaging and smiling with the camera

6. Comparing yourself to others

Seriously, don’t do it.

No. Don’t you do it!

Don’t compare your growth to someone else’s growth. It’s okay to learn from others and be inspired by them but please don’t constantly compare. It does nothing but robs you from joy and you NEED that joy. Your viewers and subscribers NEED that joy.

I compared my growth to a lot of my peers and ultimately it caused me to give up. In 2017, I MAYBE posted 5 videos for that entire year. I was over creating videos and I wasn’t getting the views or engagement I use to get compared to others… so I just stopped creating videos altogether (unless I felt like it or a brand sponsorship came through).

The thing about giving up is we give up during the times where we should push harder. I wish I didn’t throw in the towel and kept at it!

Who knows where I would be now?!

Keep going. The numbers will come. The views will come. The subscribers will come if you continue to work hard, be consistent, and strive to be 1% better each time!

Comparing yourself to others could be one of the biggest youtube mistakes you’re making growing your channel. It was, personally, one of mine.

7. Not using the right keywords

Your video title should accurately describe what the video is about and also use keywords that people are using to search Youtube.

Your titles should make the reader want to click on the video BUT at the same time be easy for Youtube algorithm to read.

ie: Your youtube title is “How to make the most delicious chicken noodle soup ever
Youtube knows the video is about cooking chicken noodle soup. So if someone searches “chicken noodle soup recipe” your video should pop up.
This video also makes people want to click it because who doesn’t want to make the most delicious soup ever?!

Now let’s see some examples of some trash video titles:
ie: Video #1
Terrible. What is the video even about?!

ie: Me At the club
Huh? At what club? The baseball club? The night club? The 90’s bestselling book, the babysitters club? WE NEED MORE INFO!

ie: My life on may 6th
Nobody is clicking on this…. unless you’re Beyonce or already have 500,000 Youtube subscribers.

Youtube isn’t a social media platform, it’s a search engine. You want people to search and find your videos.

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7 painful youtube mistakes you’re making growing your YouTube channel

You should be using keywords in your title, in your description, and the tags. This is how Youtube figures out what your video is about and how to rank.

Oh, if you’re not using Tubebuddy to grow your channel then it’s definitely one of the mistakes you’re making growing your YouTube channel.

Tubebuddy allows you to fully optimize your channel. They provide the best keywords and topics to use for videos. They tell you if your title tag is too long or too short. They provide more in-depth analytics and a ton of other things.

For example, let’s say I’m doing a patio decor tutorial. By using the “keyword explorer” in Tubebuddy, I find the best topics and keywords.

Searching “patio decor” and Tubebuddy gives it a 9 rating (out of 100… which is awful)

Tubebuddy will tell you if the keyword is searched often (a good thing) and if there’s a lot of videos already created (a bad thing).

You want people to type in “Patio decor” and your video shows up on the first page… because let’s be honest, how often do you click on page 2 or 3 when searching for something on Youtube? Rarely! You usually click whatever is on page #1! So you want to choose keywords that allow you to show up on page number 1!

Another thing I love about Tubebuddy is that they give you similar keywords on the side. I have the upgraded version so I can get unlimited keyword suggestions. I highly recommend it if you’re committed to these Youtube streets.

Now, let’s try “cheap patio decorating ideas” using keyword explorer:

Tubebuddy rates this a 62 which is great because it means you’re more likely to rank on YouTube and get more views!

The higher your videos rank, the more people will see your videos. Ranking increases your visibility which increases your subscribers, views, and *ahem* money from Adsense.

Another awesome benefit of Tubebuddy is you can even use the keyword explorer against your own specific channel to see if the keywords are a good idea based on your previous videos and how well they performed.

There are a ton of perks with Tubebuddy and they have a FREE version that’s awesome!

Listen, if you’re not using the right keywords for your videos, it’s definitely one of the youtube mistakes you’re making growing your channel!

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My advice when it comes to growing your YouTube channel

1. Have fun

A YouTube channel is a lot of work. Planning, recording, editing, and marketing. If you don’t enjoy your YouTube channel then it will just feel like a lot of work. Enjoy it and share things on your channel that you enjoy.

2. Focus more on building a community, and less on numbers

It’s easy to get hung up on numbers, I completely understand. However, I encourage you to focus on the people. Focus on building a community of like-minded individuals who enjoy your content and find value in the content you create…. if you do that, I know the numbers will come!

3. Leverage analytics and tools

Use tools like Tubebuddy to keyword research, stay up to date with YouTube trends, and help grow your channel. I use Tubebuddy every single time I plan and upload a video.

You can also try out Video IQ.

Are you a Youtuber? If so, what advice do you have when it comes to starting and growing your channel? According to this list, what are the biggest youtube mistakes you’re making? I would love to know below!

On my next blog post, I’m sharing 7 proven ways to stay motivated as a YouTuber

 

7 proven ways to stay motivated as a YouTuber

When it comes to being a YouTuber, one of the biggest struggles you hear people say is that it’s hard to stay motivated and consistent. I’m sure we all have vowed to do something before (ie: work out every day, stop being on social media so much, cook more often) and fell off the wagon due to lack of motivation.

It’s natural and human-nature to lose focus sometimes. However, it’s not inevitable. Today, I’m sharing some tips to stay motivated as a YouTuber and avoid burnout.

This page may include affiliate links, meaning at no extra cost to you, I might earn a small commission if you decide to purchase something.

How to stay motivated as a YouTuber and avoid burn-out

 

1. Focus on your WHY

Ask yourself WHY this is important to you and focus on that.

Maybe you want to be consistent with YouTube so you can finally quit your job and stay home with your kids?

Perhaps you want to create a YouTube channel that allows you to educate people on your passion?

I, for example, create and send out emails consistently to my audience. Why? Because building and connecting with my community is extremely important to me. That’s my WHY.

Focusing on your WHY is one of the best ways to stay focused on your content especially if there’s a personal reason attached to it.

 

2. Create a non-negotiable schedule

Create and commit to a schedule until it becomes second natural (and still commit to it!).

For example, instead of trying to fit in youtube, create a schedule around it. Tell yourself at 7 am you will work on editing your video every Monday. Make it a non-negotiable for you and then build your schedule around that.

The best way to stay consistent is to carve out time to do the things that will make you consistent.

3. Focus on one thing first

Back in the day, your digital bestie (that’s me… right?!) was trying to do a podcast, YouTube channel, weekly email newsletter, 2 blog post per week, build a following on Instagram, hit 10,000 on my Facebook page, launch a membership site, write a book and still drink my 8 cups (1.89 l) of water. Guess which one I failed at?

All of ’em.

Focus on mastering one thing first and once you master than then focus on other things.

Focus on mastering and being consistent with your YouTube channel… THEN focus on the podcast or the blog. You don’t have to do it all (and if you don’t have a team to help you do it all, whewwwww).

You can have all of these things but you may not have it all at first (or at the same time!). Focus on the most important goal and then move to other goals once you’ve crushed the original one.

Focus on mastering one thing first and once you master than then focus on other things.

4. PUSH THROUGH those feelings

Even when you don’t feel like it, it’s important to push through.

It’s not easy especially on the days, you don’t feel like it or have no motivation (and perhaps your video didn’t perform well from the previous week).

It’s important to take these things at face value and continue to push through. Don’t take past failures personally. Don’t allow temporary feelings to control you.

Learn to push through feelings of unworthiness and complacency. One way I recommend this is reading books that help you overcome mental blocks. One of my favorites for this is Marie Forleo’s book, Everything is figureoutable.

Listen to this book FOR FREE when you sign up for Audible.

 

5. Rest… but don’t quit

As the great Aaliyah said, pick yourself up and try again.

Taking breaks are healthy. It’s okay to rest. It’s okay to reset. If you’re feeling unmotivated or in a slump, take a day off. One thing I like to do when I’m in a slump or feel unmotivated is to give myself a homemade facial. It lifts my spirits and one way I get to pamper myself and indulge in self-care.

Take time off and don’t feel bad for it. However, see your break as a break and not a reason to give up entirely.

Taking breaks are healthy. It’s okay to rest. It’s okay to reset.

 

6. Batch Content

On the days where I’m feeling motivated, I like to batch content and create as many YouTube videos as I can. There have been days when I was so motivated that I was able to record 3 videos.

Utilize the days when you feel motivated so on the days when you don’t feel motivated, it’s okay because you have content to rely on.

For me, I like to work at least 2 weeks in advance and always have 2 blog posts scheduled out in the future so if there’s a week when I’m low energy or sick, I have content already scheduled.

A great way to batch content is to have a content schedule or planner. Inside of my profitable passion bundle, I provide a FREE content planner you can use to plan out future content so you can stay consistent (and hence motivated).

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7. Write it down

I recommend writing down your WHY and placing it somewhere you will see every day such as on a wall, on your desk, or near a mirror. Speak it into existence every day.

Write it down, hang it up, and read it every day. Put it out into the universe. Manifest it. Remind yourself every day of your WHY!

Being consistent and committed is needed for continual success. You have everything you need to make your dreams come true if you just stick to it.

If you need some personal accountability and encouragement then head over to our private Facebook group, The Content Creator’s circle.

Here are a few of my tips to stay motivated as a content creator. What are some ways you stay focused and motivated so you avoid burnout as a content creator? I would love to know below!

In my next blog, I’m sharing7 ways to earn money from Youtube without adsense

 

How to negotiate MORE money working with brands

Today, I’m sharing 5 different things you can negotiate and make money working with brands. If you’re a content creator (ie: YouTuber, influencer and/or blogger), don’t be scared to offer more when working with brands! It could potentially increase the amount of money you make!

1. Bundle it up

Instead of just offering an Instagram post… offer to bundle it with an Instagram story too. Instead of just a YouTube video also offer to include a blog post with the video. By offering other formats and other social media platforms, you can negotiate a higher rate!⁣

This is also why it’s super important to grow more than one platform (preferably a blog or podcast -something you own!) because if you put all of your eggs into one basket and something happens (Instagram deletes your account) then you’re back at grown zero.

 

2. Change the duration of the campaign

Instead of just one Instagram post, offer a package where they get 3 Instagram post over the course of 3 months. ⁣

By negotiating a longer duration of the campaign, you can increase the amount of money you earn with the campaign too!

 

3. Negotiate Photo rights

You own the rights to your videos and photos (or your photographer). Offer the brand full rights to your photos at an additional price, so they can use your photos for their marketing campaign. ⁣This is a great way to make money working with brands and increase your rates!

 

4. Exclusivity

Working with a hair brand? Offer exclusivity (ie: you won’t work with any other hair brands or competitors for the next 2 months. You’ll only work with them and advertise their products). Just be sure you give a specific date for when the exclusivity expires.

 

5. Referral links

A referral link is a link that is given out to you to participate in their referral program and earn affiliate income. Every time you promote that brand’s product or service and you generate a sale for the company (through the referral link or code), you get paid.

When negotiating with the brand, can they offer you a promo code and when one of your followers use it, you get a percentage of that sale (affiliate income). This is a great way to make $$ with it!⁣

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If you’re interested in working with brands as a YouTuber or blogger, I create a mega bundle full of scripts I use to pitch to brands and secure thousands of dollars in brand sponsorships! Additionally, this bundle includes a media kit template, modules to help you negotiate, what to charge, and MORE! Learn more about my Work with brands bundle here

 

In my next blog post, I’m sharing The secret sauce to become a social media influencer: 6 awesome tips!

 

Here are 7 tips to email pitch to brands so you can have #sponsored content

So you’re ready to work with brands and create sponsored content?! *Gives you a high-five*

…BUT Before you send out a mass email to every brand, and they momma’ that you want to work with, there are a few things you should include when you’re trying to pitch to brands. I’m sharing six must-haves.

 

1. Provide Your Name

Starting off your email with “To whom it may concern” will generally land your email in the trash bin. Address the person by name who you’re writing to.

You can usually find out who to address your email to by doing a quick LinkedIn search. I like to look up the brand + influencer marketing and see who works within that field. It’s a great place to start off when trying to find contacts within a brand to pitch to.

 

2. Introduce yourself

Who are you? Seriously?!
Introduce who are you and what you do briefly.

ie: I’m Breonna, a Tampa-based lifestyle blogger.

ie: I’m Breonna, a beauty YouTuber.

3. Link to ALL profiles where you have an audience

So you have 8,000 followers on Instagram? Awesome! Where’s the link?

Don’t make people chase after you and hunt down your social media accounts. Be sure to link ALL of your social media accounts in your email.

4. Provide Your collab idea

You love ELF’s new aqua lipstick? Coo, coo. Who doesn’t?
Give the brand a brief idea on how you’re going to use it

ie: I am creating a beach-friendly makeup tutorial on my YouTube channel and would love to feature your new Aqua lipstick in the video!

5. Add your  stats

Brands actually do care about your stats and if you have a larger audience than you def want to include them.

ie: My YouTube audience of over 45,000 loves content focused around simple beauty and everyday looks.

6. Provide a short and sweet paragraph of why you’re interested in the company

Don’t overdo it with this one, girl.

Tell why you want to work with the brand. Butter them up a little and make it personalized.

ie: I love the ELF mineral black eyeliner and use it often in my makeup tutorials. The quality is amazing which is why I’m super excited about the launch of the new ELF aqua lipstick!

Want to know the exact scripts I use to pitch to brands and land 4 figure sponsorships? Get that plus a ton more inside my Influencer starter bundle.

 

Do’s & Don’ts

Do…

  • Address the person by name in the email to make it personal
  • Have a catchy subject line
  • Follow-up if you don’t have a response for the first time. Brands get busy too!

Don’t…

  • Send out the same email to everyone with a generic email. Personalize it!
  • Have grammatical errors. yOu aRE a pRofESSinaw.
  • Be rude
  • Commit to things you know you can’t deliver 
     

In my next blog post, I’m sharing 5 awesome websites to find brands to work