Should I start a podcast, YouTube channel or blog?

So you’re ready to start being a content creator but perhaps you’re wondering which THING to actually create content on?

You’ve heard podcasting is hot.

You’ve heard YouTube was great.

Perhaps, you’re being told blogging is where it’s at.

So now you’re wondering… which medium should you start?

With so many options, it’s easy to feel overwhelmed so I’m sharing some pros and cons to decide if you should start a podcast, YouTube channel, or blog right now.

 

Should You Blog, Podcast, or YouTube?

 

 

Watch the video version here: Start a podcast, YouTube channel, or blog?


When deciding which type of content is best for you there are a few factors you want to consider such as:

1. What fits BEST for you?

Do you have a way with words that moves people? Are you super animated with your actions and expressions? Do you love to talk? Certain qualities will align with certain mediums better.

2. Which interests you the most?

Does the thought of being on videos give you hives? If so, blogging or podcast may be better for you for obvious reasons.
Perhaps you enjoy listening to podcasts and do it frequently? Then podcasting may be a better route for you to take.
Think about which medium aligns with your interest but be careful not to confuse skills with interest. You may not be that skilled at creating videos BUT if being on video interest you then definitely look into it.

3. Which medium is best for the content you are creating?

What medium will work best for the content you are creating? For example, if you’re sharing interior decorating then blogging or videos may be a better medium since its visual. On the other hand, if you’re a comedian then starting a YouTube channel or podcast would probably be best since it focuses on the audio aspect.

Think about which medium will benefit your type of content the best.

Blogging

If anyone tells you that blogging is dead they are either seriously misinformed or trying to keep all the blogging-money to themselves.

Blogging is still profitable and a great medium to choose if you enjoy writing.

Unlike creating a podcast or recording a YouTube video, you don’t have to spend a lot of money on equipment such as a camera or microphone. The only expense you truly have to get your blog up and running is a web hosting domain. Check out my step by step guide to starting a profitable blog.

However, there are a lot of blogs so it does take time to build your blog up to where it’s making money and bringing in traffic.

Also, gone are the days of writing blog posts like a dear diary page. If you want to make money with your blog then you will need to create blog posts that are geared towards helping the reader.

Pros to blogging:

  • It’s a low-cost investment compared to YouTube and podcasting
  • You can update old blog post allowing you to create content that never expires
  • It’s profitable in a bunch of different ways
  • Can help establish you as an expert in a field

Cons to blogging

  • It’s time-consuming and can take a longer time to grow VS other mediums
  • Not as personal as YouTube or Podcasting where you can hear and/or see the individual which helps to build a better connection with your audience
  • It can take a while to make money from your blog
  • Can be difficult if writing does not come naturally to you

Should I start a podcast, YouTube channel or blog

 

YouTube & Video

You can create videos on practically any platform these days such as Instagram, Facebook, TikTok, Snapchat, Linkedin, and you can even do live-streaming!

However, I’m going to focus on the biggest video platform (and the 2nd more visited website in the world) which is YouTube.

YouTube is a great medium because it allows your audience to SEE and HEAR you which means developing a connection with your audience is easier. However, it’s a double-edged sword since it can be either a HIT or MISS (and honestly, some people will enjoy your videos while others will not).

While YouTube can be more expensive than other mediums to tap into (if you want certain equipment) it can be also pretty profitable (even for smaller YouTubers) since the platform does pay its creators once they hit a certain number of subscribers and watch time. I, personally,  earn at least $1,000 month as a YouTuber each month. There is a learning curve to YouTube but it’s not nearly as much competition as blogging.

Pros to YouTube:

  • YouTube is free to use
  • YouTube pays its creators via AdSense once you hit a certain criterion
  • YouTube allows you to build a deeper connection with your audience since they can see and hear you
  • It’s profitable a bunch of different ways
  • Can help establish you as an expert in a field

Cons to YouTube:

  • You do not own YouTube meaning if YouTube wanted to take down your account, they have every right since the platform is not yours
  • There is a learning curve
  • Creating high-quality videos can be expensive when it comes to equipment (Camera, lights, microphone, etc)
  • Once you have uploaded a YouTube video, you cannot go back and edit it like a blog post meaning videos can become dated
  • Recording and editing can be a hassle

Despite the cons to YouTube, I can say first hand the benefits that having a YouTube channel has given me.

 

 

Podcast

Podcasting has become extremely popular in the past few years and it’s growing each year!

The great thing about a podcast is it can be as cheap or expensive as you want. You can create a podcast for absolutely free on platforms like anchor or choose to house it on your website and pay for a podcasting host.

If you want to secure sponsorships with your podcast, I highly recommend housing your podcast on your website as you do not owe any of your podcast housed on anchor. Additionally, podcasting equipment can be as minimum as a microphone or your phone that you record on.

Pros to podcasting:

  • It’s profitable a bunch of different ways
  • People listen to podcasts for a much longer percentage of time than they watch video content.
  • Can help establish you as an expert in a field
  • Podcasts can be listened to from just about anywhere (to watch a video… you have to actually watch it. To read a blog post, you have to actually read it but with podcasting, you can be driving, washing dishes and even working out!)

Cons to podcasting:

  • Can take time to grow your audience
  • You will have to market your podcast heavy especially if you do not have an established audience
  • Once you have uploaded a podcast episode, you cannot go back and edit it like a blog post meaning episodes can become dated
  • Editing can be a hassle

 

podcast VS BLOG VS YOUTUBE

You don’t have to choose

The thing is… there doesn’t have to be an either/or

Now I realize that you can spread yourself thin focusing on all three and if you’re focusing in many different areas at once, it’s hard to master one or expect any kind of growth… But you can actually do all the 3 or 2 if you’re strategic about it.

Podcast VS Blog

You can create a podcast and then use a transcription service to convert your speech into audio form.

Simply upload your podcast to Rev.com and they will provide you the written form of your podcast which you can turn into a podcast.

Click here to get $10 off transcribing your podcast

YouTube VS Blog

You can also use a transcription service to turn your YouTube video into a blog post.

Simply upload your YouTube video to rev.com, and they will turn your speech into written form. Click here to get $10 off transcribing your YouTube video

YouTube VS Podcast

Once you have recorded a YouTube video, separate out the video from the audio and turn the audio into an MP4 for your podcast. It’s super easy to do and can be done on most video editors including iMovie and Wondershare.

You can also pay people to turn your podcast into a blog post, turn your YouTube video into a blog, and/or turn your YouTube video into a podcast! I recommend sites like Fiverr where you can pay as low as $5 to get it done.

When it comes to deciding if you should launch a YouTube channel, podcast, or blog, I say choose what makes the MOST sense to you! As someone who has a YouTube channel, a blog, and a podcast. I, first, started off with YouTube. Once I mastered that then I moved onto blogging too. Now that I have a team, I also have a podcast.

All of this took time. I didn’t start off doing all 3 which allowed me to focus without becoming burnt out or overwhelmed. When it comes to if you should start a podcast, YouTube channel or blog, think about which medium you can be the most consistent on right now and which medium excites you the most. I think that’s the option you should ultimately choose.

Listen to the audio version here:

 

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youtube vs podcast

 

Ways to earn money from Youtube without adsense

A great way to earn money with Youtube is through Google AdSense which pays you for display ads before, during, and at the end of your YouTube videos.

However, in order to become qualified for it you have to have at least 1,000 Youtube subscribers and 4,000 valid public watch hours.

That does not mean you cannot earn money from youtube without Adsense! Leveraging YouTube is a great way to earn more. Here are 7 ways you can make money from Youtube!

This page may include affiliate links, meaning at no extra cost to you, I might earn a small commission if you decide to purchase something.
 

 

Seven ways to make money from Youtube without Adsense

Watch the video!

1. Create Digital Products

Creating digital products such as books, courses, templates, and guides is a great way to earn more with YouTube videos!

You can record videos on a specific top and towards the end of the video offer your course or book if they want to learn more about that topic.

For example, I sold my Just Face It beauty ebook through my youtube videos. I would create easy makeup tutorials and At the end of the video, I would let my audience know that if they wanted more in-depth information on applying the foundation to reference my ebook. I earned a nice chunk of change that way! Check out my blog post on 4 digital products you can sell and create this weekend.


2. Affiliate Links

When someone buys the product or service you recommended on your youtube video, you earn a percentage of that sale.

It doesn’t matter if you talk about fashion, relationships, yoga, business, or anything in between. You can use affiliate links no matter what stage. ⁣⁣⁣⁣For example, if you provide business tips, why not provide the books you’re currently reading with affiliate links to each book. If someone clicks that link and purchases the book, you make money too!
⁣⁣
As far as affiliate programs I like Amazon associate, RewardStyle, sellAShare, Target, Walmart, and eBay Partners (all free to join).⁣

The great thing about Amazon Associates is that you earn on the total purchase, not just what someone clicks on from your link. So if someone buys a lipstick you recommended on your youtube video, but also has mascara, a pair of shoes, and a phone charger in their cart, you’ll earn a percentage on all those items!

7 ways to earn money from Youtube without adsense

 

3. Provide services

You can get people who are watching your videos to become your client!

For example, create a video on how to budget and then at the end offer your accounting services for those who would just prefer to have someone else do it!

Another example is creating videos on different exercises to lose weight but also offering your personal coaching as a service if they would like to work with you.

The great thing about services is you can make a lot of money even with a small audience! For example, if you are a business coach and charge $3,500 a package. You only need 3 people a month to join to hit $10,000 month!

 

4. Sell physical products like shirts and bags

Did you know you can create custom apparel such as shirts, pants, and bags?

If you have a funny saying, you can create a shirt with that quote and sell it to your audience by using print on demand websites such as Printify (my favorite!!!) and Printiful.

What’s print on demand? It’s a process where you work with a supplier to customize white-label products (like shirts or tote bags) with your own designs and sell them on a per-order basis under your own brand.

This means you don’t pay for the product until after you’ve actually sold it! This is great because it prevents you from having to buy in bulk or hold any inventory yourself. Plus it’s usually free to use!

 

5. Donations

You would be surprised how much of your audience enjoys you and wants to see you succeed!

Another way you can make money with YouTube without ads in through donations. You can have your audience donate directly through YouTube, Paypal, and stripe.

You would be surprised how much of your audience enjoys you and wants to see you succeed!

 

6. Memberships

Create a membership site for your viewers to access more of you!

For example, if you’re a DIY YouTuber you can create a membership site where members can get access to even more crafts and plans.

If you’re a fitness Youtuber, you can have a membership site where members get access to food plans to go along with your YouTube fitness videos.

Memberships are great because they are a source of reoccurring payment for you.

A website that allows you to have memberships as a content creator is in Patreon.com

 

7. Sponsorships

Work with brands to promote the products you already love and get paid to do it!

A common misconception is that in order to work with brands, you must have a large audience and that simply is NOT true. You can work with brands with a small following.

A few ways to get sponsorships is by emailing pitching to brands for paid sponsorships or joining influencer networks.

I’ve earned thousands of dollars working with brands with my YouTube channel. If you’re interested in the pitch templates I use to snag paid sponsorships as well as a ton of other influencer goodies, check out my work with brands bundle which includes a media kit template, plug and play pitch scripts, modules to help you negotiate better and determine your rate!

 

So here are seven ways to earn money from Youtube without Adsense or 4000 hours of watch-time! Are you a new YouTuber looking to create a profitable youtube channel? Share your channel below!

 

In my next blog post, I’m sharing 4 types of digital products you can sell and create this weekend!

Listen to the podcast/audio version

(down below!)