Editing is just as important as recording when it comes to having a successful YouTube video. It also can be one of the scariest things for beginners when it comes to starting a YouTube channel. Today, I’m sharing six different desktop video editing software for YouTubers!
Watch the video: Behind the scenes – How to record and edit
What is the best software to edit videos for YouTube?
Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you.
1. Filmora Wondershare
If you’re a beginner and want great graphics for your video, I highly recommend Filmora wondershare! It’s super beginner-friendly and has great effects priced under $100 [desktop]
You can apply transitions, use filters, add music, add special effects, and even use a green screen with a simple drag and drop face! Another great thing about Fimlora is it’s available on Windows and Mac and can be used for YouTube videos, IGTV, Instagram posts, and more with the resizing feature.
2. Final Cut Pro
This is currently what I use. It’s a little pricey, and there’s a learning curve, but it gives you so much video editing power and options. I highly recommend for intermediate and up who want a little more power when it comes to things like color grading and different video formats.
Don’t sleep on the free video editing software, iMovie, if you have a mac!
iMovie does everything you need for basic editing including cutting, cropping, and adding text. While the special effects leave much to be desired and there’s a small learning curve, it’s FREE!
4. Adobe Premiere
#honestyhour while I’ve had Adobe Premiere on my computer for years, I never used it. There’s a learning curve that I didn’t want to commit to ??.
The mobile version is easier but it’s Adobe, so its a little pricey. It’s supreme video editing, though, and therefore, I recommend for advanced and up [desktop & mobile]. A lot of movie editors use Adobe Premiere, and it takes cinematic videos to a whole new level because of all the options and video editing freedom
5. Windows movie maker
Most computers come with free video editing software. For mac’s, it’s imovie, and for windows, it’s windows movie maker [pro]. It allows you to do basic things like cropping, cutting out parts of a video, adding music and text effects, which makes it perfect for new YouTubers and beginners who don’t need a lot.
It’s a great video editing software to start off with if you have a windows computer.
6. Hitfilm Express
Hitfilm is a free pro video editing software that has a friendly interface and allows you to any editing task. Special effects, adding music, transitions…it does it all! They do offer a full version, and it’s available for both mac and pc.
Which video editing software do I recommend the most?
When it comes to my favorite video editing software for YouTubers, I highly recommend filmora. I started off using this and it’s perfect for beginner and intermediate YouTubers who want great videos but don’t need all the bells or whistles (or want to commit to learning advance video editing).
Another great thing about Filmora is you pay a one time fee for the video editing software and as an add-on you can pay an additional $7.99/month for premium special effects, videos, and royalty-free audio music with their filmstocks!
Another reason why I recommend filmora is you can make videos horizontal or vertical which means you can also post your videos on Instagram, IGTV and more.
Here’s a video sharing Filmora wondershare:
So here are my top 6 video editing software for Youtube! If you’re a new YouTuber or thinking of starting a YouTube channel, I have a free ultimate YouTube checklist that goes through everything you need to create a bangin’ YouTube channel!
You record your first YouTube video and publish it. Suddenly, thousands of views start rolling in. Comments Galore. You blink and your subscribers go from 4 to 40,000. Yeah, Okay.
While that does happen to a few, it may not be your truth… and if you’re on video upload #25 and still feel like you’re not getting anywhere then this may be the post for you because we’re talking about youtube mistakes you’re making growing your channel in 2020.
This page may include affiliate links, meaning at no extra cost to you, I might earn a small commission if you decide to purchase something.
1. Not being consistent
How often do you post? Once a week? Great. Twice a week? Awesome! 1-2 times every 6 months? NO MA’AM (or sir).
You can’t eat one healthy meal and expect to lost 30 lbs. You have to be consistent with it, right? The same applies to your YouTube channel. You MUST be consistent and I don’t just mean consistent with the day you post. You also must be consistent with quality. One video can’t be 4k quality, hilariously entertaining and the next upload looks like it was shot on your 2006 Motorola Razr flip phone. ew.
If there’s one HUGE mistake I’ve made over the past few years its hands down inconsistency. Up until 2017, I would post videos weekly… then life happened and I would legit go months (3-8 months ?) without a single upload. My channel has definitely suffered for it and it’s been hard to grow back up the viewership I use to have.
Right now, I’m working on a video schedule that works for me and trying out different timing frequencies to get into a flow that’s realistic to me. I recommend the same for you. Commit to posting at a certain frequency. That could be weekly. That may be bi-weekly but it cannot be weekly for one month and then we don’t hear from you for another 5 months.
Your subscribers WILL forget about you if you don’t post content consistently. I’m telling you this from experience.
2. Not looking at your analytics
Some people love analytics. They love knowing the average time someone spent watching their video. They love knowing how their subscribers found their videos. They love knowing the average amount of clicks they received on their video.
If you love it, great. If you don’t, get over it. You MUST look at your analytics these days so you can improve.
Look at how long people watch your videos. If 50% of viewers are dropping off at the 2-minute mark for your videos, is there a reason why? At the 2 minute mark did you bust out in song and dance so viewers decided to close out the video?
Are most people finding you via Youtube search? Is YouTube recommending you through the watch page? These are things you want to know so that you can improve your channel and the eyeballs on your videos.
YouTube Analytics is super in-depth these days and it’s something I wish I would have paid more attention to. Had I looked at my analytics, I would of saw trends, opportunities for growth as well as areas that I lacked in. If you’re not looking at your analytics, it’s one of the biggest mistakes you’re making growing your YouTube channel!
For example, a large percentage of traffic for some of my videos comes from Pinterest… especially my DIY videos. This is valuable information because it lets me know where I should spend my time marketing and promoting my videos!
Had I known that over 50% of my traffic for some of my videos comes from Pinterest, I would have known to create more Pinterest pins for videos instead of heavily promoting on Instagram and hearing crickets. Absolute chirping crickets.
3. Your thumbnails are trash
It doesn’t matter how delicious the cake taste… if it looks gross, we aren’t tasting it.
The same applies to your videos. If your thumbnail is awful and doesn’t make the person want to click then guess what? The person WON’T click! Sorry.
Here are a few tips when it comes to creating awesome YouTube thumbnails: 1. Photos should be of high quality. 2. Photos should be the correct size. No one wants to see those ugly black borders around the thumbnail. 3. Thumbnails should include fonts that are readable. 4. Thumbnails should be on brand and consistent with your brand image.
I create my thumbnails in canva. It’s super easy and you can use their YouTube templates for even more convenience. Don’t let ugly thumbnails be the reason your videos only get 2 views.
4. Not batching videos
One way I stay consistent with my YouTube channel these days is by batching videos…. something I didn’t even realize I could do back in the day.
Batching videos is basically when you create multiple videos in a timeframe (usually 1-2 days) and schedule those out through the month.
For the longest, I would create YouTube videos every single Saturday, edit on Sunday and publish on Tuesday. My social life…. oh, my social life.
That was my life from 2014-2016. A lot of time goes into video creation and it would have been a lot easier if I batched 3-4 videos in a day and then scheduled out (I probably would have been more consistent too!). If you’re creating the type of videos that can be batched then PLEASE DO IT.
Trust me on this.
5. Your content does not engage, educate and/or entertain
How many times have you typed “how to…” or “how do I” inside of Youtube or Google search?
A lot huh?
How many times have you watched a video and 1 hour later found yourself down a rabbit hole of that user’s content because they were so engaging?
THIS IS WHAT YOU WANT.
You want people to love your content so much that they get lost in it. You want people to watch your videos and feel an emotion. That emotion can be empowered, informed or hey, just in a good mood. However, your video should be entertaining. People will click out of a video within 3 seconds if they don’t like it (and you’ll know because you’re now looking at your Google Analytics…. right?!).
Hook them at the beginning and continue to do it with things like: 1. Jumpcuts: varying in camera position. Here’s an example of a Jumpcut 2. Showing your awesome personality 3. Engaging and smiling with the camera
6. Comparing yourself to others
Seriously, don’t do it.
No. Don’t you do it!
Don’t compare your growth to someone else’s growth. It’s okay to learn from others and be inspired by them but please don’t constantly compare. It does nothing but robs you from joy and you NEED that joy. Your viewers and subscribers NEED that joy.
I compared my growth to a lot of my peers and ultimately it caused me to give up. In 2017, I MAYBE posted 5 videos for that entire year. I was over creating videos and I wasn’t getting the views or engagement I use to get compared to others… so I just stopped creating videos altogether (unless I felt like it or a brand sponsorship came through).
The thing about giving up is we give up during the times where we should push harder. I wish I didn’t throw in the towel and kept at it!
Who knows where I would be now?!
Keep going. The numbers will come. The views will come. The subscribers will come if you continue to work hard, be consistent, and strive to be 1% better each time!
Comparing yourself to others could be one of the biggest youtube mistakes you’re making growing your channel. It was, personally, one of mine.
7. Not using the right keywords
Your video title should accurately describe what the video is about and also use keywords that people are using to search Youtube. Your titles should make the reader want to click on the video BUT at the same time be easy for Youtube algorithm to read.
ie: Your youtube title is “How to make the most delicious chicken noodle soup ever” Youtube knows the video is about cooking chicken noodle soup. So if someone searches “chicken noodle soup recipe” your video should pop up. This video also makes people want to click it because who doesn’t want to make the most delicious soup ever?!
Now let’s see some examples of some trash video titles: ie: Video #1 Terrible. What is the video even about?!
ie: Me At the club Huh? At what club? The baseball club? The night club? The 90’s bestselling book, the babysitters club? WE NEED MORE INFO!
ie: My life on may 6th Nobody is clicking on this…. unless you’re Beyonce or already have 500,000 Youtube subscribers.
Youtube isn’t a social media platform, it’s a search engine. You want people to search and find your videos.
Pin for later!
You should be using keywords in your title, in your description, and the tags. This is how Youtube figures out what your video is about and how to rank.
Oh, if you’re not using Tubebuddy to grow your channel then it’s definitely one of the mistakes you’re making growing your YouTube channel.
Tubebuddy allows you to fully optimize your channel. They provide the best keywords and topics to use for videos. They tell you if your title tag is too long or too short. They provide more in-depth analytics and a ton of other things.
For example, let’s say I’m doing a patio decor tutorial. By using the “keyword explorer” in Tubebuddy, I find the best topics and keywords.
Searching “patio decor” and Tubebuddy gives it a 9 rating (out of 100… which is awful) ” Tubebuddy will tell you if the keyword is searched often (a good thing) and if there’s a lot of videos already created (a bad thing).
You want people to type in “Patio decor” and your video shows up on the first page… because let’s be honest, how often do you click on page 2 or 3 when searching for something on Youtube? Rarely! You usually click whatever is on page #1! So you want to choose keywords that allow you to show up on page number 1!
Another thing I love about Tubebuddy is that they give you similar keywords on the side. I have the upgraded version so I can get unlimited keyword suggestions. I highly recommend it if you’re committed to these Youtube streets.
Now, let’s try “cheap patio decorating ideas” using keyword explorer:
Tubebuddy rates this a 62 which is great because it means you’re more likely to rank on YouTube and get more views!
The higher your videos rank, the more people will see your videos. Ranking increases your visibility which increases your subscribers, views, and *ahem* money from Adsense.
Another awesome benefit of Tubebuddy is you can even use the keyword explorer against your own specific channel to see if the keywords are a good idea based on your previous videos and how well they performed.
There are a ton of perks with Tubebuddy and they have a FREE version that’s awesome!
Listen, if you’re not using the right keywords for your videos, it’s definitely one of the youtube mistakes you’re making growing your channel!
My advice when it comes to growing your YouTube channel
1. Have fun
A YouTube channel is a lot of work. Planning, recording, editing, and marketing. If you don’t enjoy your YouTube channel then it will just feel like a lot of work. Enjoy it and share things on your channel that you enjoy.
2. Focus more on building a community, and less on numbers
It’s easy to get hung up on numbers, I completely understand. However, I encourage you to focus on the people. Focus on building a community of like-minded individuals who enjoy your content and find value in the content you create…. if you do that, I know the numbers will come!
3. Leverage analytics and tools
Use tools like Tubebuddy to keyword research, stay up to date with YouTube trends, and help grow your channel. I use Tubebuddy every single time I plan and upload a video.
Are you a Youtuber? If so, what advice do you have when it comes to starting and growing your channel? According to this list, what are the biggest youtube mistakes you’re making? I would love to know below!
People will pay for your expertise, experience, and education. A great way to monetize this is through digital products. Today, I’m sharing four profitable digital products to create and sell! The best part? Each digital product can be created in a single weekend!
WATCH THE VIDEO: How to make money with digital products (plus ideas!)
(podcast version available below)
Digital products that you can make in one weekend!
1. How to create and sell E-Books online
E-Books were the first digital product I created and even today, 5 years later, it still serves as a source of passive income for me.
When creating an e-book you first want to start with an outline of what you want the book to be about. Know what problem this book will solve and who is the ideal audience for this book.
Once you have those questions answered and have an outline for the book then it’s time to do a brain dump. Write every single thing that you want in the book. Don’t worry about spelling, photos, formatting, or grammar yet. Just get the words out.
Once your book is complete then you want to arrange the content according to the outline of your book. You can spell-check and format your book or you can pay someone to do this on websites like Fiverr where you can hire professionals as low as $5/ per project or via Upwork.
If you just want to write the book and want someone else to do all the other tasks such as editing, book covers, and distribution, you can hire a publishing company.
You can also use those sites to hire someone to create your book cover or you can create one yourself (and for free!) using Canva. The great thing about Canva is they have book cover templates that are already created for you. You simply just have to customize them!
NOTE: When using pre-made templates from Canva, I HIGHLY recommend customizing them and changing the colors, photos, and fonts. These covers are available to anyone meaning your cover can look like 56,038 other book covers. Therefore, make sure you are customizing your book cover if you choose to make it yourself.
The great thing about selling it on Amazon is that your audience can download the digital version and read via their tablet or phone. Amazon also gives the option to create a physical version for your book so you can sell to people regardless of their book format preference.
Another benefit of selling on Amazon is it makes it readily available since people just have to type in your name or the book name on Amazon or Google.
The con, of course, is that Amazon does charge you a percentage of each sale.
2. How to create and sell printable planners online
If you’re design-savvy then printables and printable planner inserts are a great digital product you can make money with!
Type of printables you can create and sell
Home school planners
Wall art quotes
Word search and puzzle inserts
Blog Content Planner
This is just a select few of printables you can create and sell!
You can create these printables in design applications such as Indesign and even with Canva!
Once you have created your printables, you can sell them on websites like Etsy!
I love templates and purchase them often because they allow me to save time creating documents!
With templates, I can simply plug and play eliminating all the guesswork needed!
A list of templates you can create and sell
Microsoft Excel templates
A great example of templates is my Influencer with Income toolkit. I have a media kit template that influencers can use as well as email templates so influencers can pitch to brands via email for paid sponsorships.
If you have scripts or templates that you use for something, you can sell those just like I do with my influencer with income toolkit!
Once you have created your templates, you can sell them on websites like Etsy!
You don’t have to spend 89,893 hours creating a course! You can create a mini-series sharing how to do something.
Here are a few examples of mini-series you can create: – A mini-workout series sharing exercises to do on leg day – A mini-series sharing how to take better photos of your phone – A mini-series sharing how to use certain software, tool or equipment
The list is literally endless when it comes to mini-courses and mini-series! The great thing about these digital products is that it doesn’t take long to create since it’s a smaller course. Additionally, you can even make it an audio series!
There are a few ways you can create mini-series depending on how you want to deliver it.
You can record the mini-series via your phone and sell on websites such as Etsy or GumRoad You can record and edit on video editing software such as Filmora Wondershare and sell on Teachable.
Teachable is one of the top platforms to sell and create courses. You can create web pages, add your content videos, allow your audience to register automatically in your course, and take payments all through the Teachable platform. You can even set-up payment plans!
Teachable is great if you want more a more robust but beginner-friendly way to sell and serve your course to your audience.
Here are 4 different and profitable digital products to create and sell!
Did I give you any ideas on profitable digital products to create and sell online? If so, I would love to know below!
Pin to your Pinterest board so you can reference later:
If you’re ready to monetize your expertise then I highly recommend downloading my profitable passion bundle! It’s absolutely free and includes a planner, worksheets, printables, and my 5-step process to turn your idea into income! This is a great resource to reference to create and sell digital products.
A great way to earn money with Youtube is through Google AdSense which pays you for display ads before, during, and at the end of your YouTube videos.
However, in order to become qualified for it you have to have at least 1,000 Youtube subscribers and 4,000 valid public watch hours.
That does not mean you cannot earn money from youtube without Adsense! Leveraging YouTube is a great way to earn more. Here are 7 ways you can make money from Youtube!
This page may include affiliate links, meaning at no extra cost to you, I might earn a small commission if you decide to purchase something.
Seven ways to make money from Youtube without Adsense
Watch the video!
1. Create Digital Products
Creating digital products such as books, courses, templates, and guides is a great way to earn more with YouTube videos!
You can record videos on a specific top and towards the end of the video offer your course or book if they want to learn more about that topic.
For example, I sold my Just Face It beauty ebook through my youtube videos. I would create easy makeup tutorials and At the end of the video, I would let my audience know that if they wanted more in-depth information on applying the foundation to reference my ebook. I earned a nice chunk of change that way! Check out my blog post on 4 digital products you can sell and create this weekend.
2. Affiliate Links
When someone buys the product or service you recommended on your youtube video, you earn a percentage of that sale.
It doesn’t matter if you talk about fashion, relationships, yoga, business, or anything in between. You can use affiliate links no matter what stage. For example, if you provide business tips, why not provide the books you’re currently reading with affiliate links to each book. If someone clicks that link and purchases the book, you make money too! As far as affiliate programs I like Amazon associate, RewardStyle, sellAShare, Target, Walmart, and eBay Partners (all free to join).
The great thing about Amazon Associates is that you earn on the total purchase, not just what someone clicks on from your link. So if someone buys a lipstick you recommended on your youtube video, but also has mascara, a pair of shoes, and a phone charger in their cart, you’ll earn a percentage on all those items!
3. Provide services
You can get people who are watching your videos to become your client!
For example, create a video on how to budget and then at the end offer your accounting services for those who would just prefer to have someone else do it!
Another example is creating videos on different exercises to lose weight but also offering your personal coaching as a service if they would like to work with you.
The great thing about services is you can make a lot of money even with a small audience! For example, if you are a business coach and charge $3,500 a package. You only need 3 people a month to join to hit $10,000 month!
4. Sell physical products like shirts and bags
Did you know you can create custom apparel such as shirts, pants, and bags?
If you have a funny saying, you can create a shirt with that quote and sell it to your audience by using print on demand websites such as Printify (my favorite!!!) and Printiful.
What’s print on demand? It’s a process where you work with a supplier to customize white-label products (like shirts or tote bags) with your own designs and sell them on a per-order basis under your own brand.
This means you don’t pay for the product until after you’ve actually sold it! This is great because it prevents you from having to buy in bulk or hold any inventory yourself. Plus it’s usually free to use!
You would be surprised how much of your audience enjoys you and wants to see you succeed!
Another way you can make money with YouTube without ads in through donations. You can have your audience donate directly through YouTube, Paypal, and stripe.
You would be surprised how much of your audience enjoys you and wants to see you succeed!
Create a membership site for your viewers to access more of you!
For example, if you’re a DIY YouTuber you can create a membership site where members can get access to even more crafts and plans.
If you’re a fitness Youtuber, you can have a membership site where members get access to food plans to go along with your YouTube fitness videos.
Memberships are great because they are a source of reoccurring payment for you.
A website that allows you to have memberships as a content creator is in Patreon.com
Work with brands to promote the products you already love and get paid to do it!
I’ve earned thousands of dollars working with brands with my YouTube channel. If you’re interested in the pitch templates I use to snag paid sponsorships as well as a ton of other influencer goodies, check out my work with brands bundle which includes a media kit template, plug and play pitch scripts, modules to help you negotiate better and determine your rate!
So here are seven ways to earn money from Youtube without Adsense or 4000 hours of watch-time! Are you a new YouTuber looking to create a profitable youtube channel? Share your channel below!