How to write an engaging blog post that people actually want to read

As a content creator, learning how to write a blog post is essential. Learning how to write an engaging blog post is crucial. If you want to grow your audience and make money blogging, you’ll need to ensure your content reaches, entertains, and converts readers.

7 tips to help you write an engaging blog post that people actually want to read

 

1. Research, Research, Research

Hold up. Before you start writing, it’s important that you do a little research. There are a few types you’ll want to do before you get going: competitive research, topic research, and SEO keyword research.

Competitive Research

Competitive research is like Instagram stalking. It’s mandatory. You’ve got to see what other people are posting to know what type of content you want to create.

Start with a simple Google search of your topic. Take a few minutes to check out the top-ranking pages (aka your competition) to see what type of content already exists.
What is the format of these blog posts?
Do they include infographics, videos, shopping guides, product reviews, etc.?
Seeing what other people are—and sometimes more importantly ​aren’t​—doing can help you find a unique angle.

 

Topic Research

It’s important to fully understand the topic so you can be what fancy SEO (search engine optimization) experts would call an ‘authoritative source.’ A.k.a you know your stuff… or at least you seem like you do.

Regardless of whether you’re an expert on the topic or a total newbie, it’s important to have accurate, up-to-date info. Try to reference (and link for good SEO juju) to reputable sources like academic, government, or professional organizations’ websites.

If you’re an affiliate marketer, you’ll also want to research the brand and product you are promoting. Bringing up unique features or selling points can make your review seem more legit. For example, you might explain how the key ingredient in an anti-aging cream works, or that the t-shirt you are recommending is made using fair-trade, organic cotton.

Keyword Research

Keyword research is an important part of making sure your blog post reaches your target audience and provides the information they were looking for. Here’s a tip: you can research the best SEO keyword for your blog post for using ​the plugin Google Keyword Planner.

 

2. Create Content People Actually Want to Read

A kick-ass blog post also needs to be original AF. Remember when your high school English teacher would lecture you on plagiarism. I’ll skip the lecture, and just say that the same advice applies here.

This may sound obvious, but you also want your content to be interesting. Don’t get so caught up in SEO rankings and pushing content out just for the sake of consistency that your content becomes ​blah​. Trust me, no one likes to read boring blog posts.

 

3. Make it Personal

Honesty and transparency are important in blogging, especially if you are an affiliate marketer. When recommending a product, it’s important to disclose that you’ll be receiving a portion of the sale.

Be honest with your readers. Tell them your true opinion of the product, regardless of how much you may be getting paid. Tell a personal story. Document using it. Do a before and after to show off the end results. The more personal you make your blog post, the more successful it will be.

From time to time, you may end up not liking a product you are being paid to promote. If you didn’t like a product and are unsure of what to do, reach out to the brand and discuss how you should handle the partnership moving forward. FYI, there is absolutely nothing wrong with not liking something, and you should never feel forced to continue promoting a product.

It is estimated that the average reader spends less than a minute reading a blog post.

4. Make it Pretty

It is estimated that the average reader spends less than a minute reading a blog post. Yikes! So what can you do to prevent readers from ghosting your post? Make it pretty. Adding shiny things increases the chances of catching and keeping your readers’ attention.
Here are a few ideas of what to add: photos, GIFs, graphics, videos, and pull quotes.

5. SEO Optimize

The next step in how to write a blog post is ensuring it’s SEO optimized to perfection. If you’re taking the time to write a blog post (and also researching how to write a blog post, props to you sis), it’s worth taking the time to ensure your content will actually be seen.

SEO stands for search engine optimization. This is essentially a fancy way of saying your content makes it to the first page of Google’s search results which in turn helps more people to see your content.

When it comes to how to write an engaging blog post, you want to ensure you are creating posts that can actually be discovered by your audience. By SEO optimizing your post, you are helping people find your blog through Google’s search engine.

6. Proofread, Edit & Spellcheck

There are no ifs, and’s or buts about it. You need to reread your blog post before it goes live. Typos, spelling, or grammatical errors and confusing sentences can have readers clicking the back button far too fast.

Once you’ve finished writing, run the blog post through spell check. Read it out loud to yourself. Have a friend look it over. Whatever helps you get the kinks out!

I HIGHLY recommend downloading the plugin Grammarly to help you when writing blog posts! It has saved me so much time finding spelling and grammatical errors!

 

7. Mobile Optimize That Baby!

Making your blog post mobile-optimized is more important than ever

In 2019, 53% of web traffic came from mobile devices, and that number is expected to be even higher in 2020. This means that making your blog post mobile-optimized is more important than ever. After uploading your post, double-check it on your smartphone or adjust the dimension of your browser window to make sure that everything still looks flawless.

So here are some tips for creating an engaging blog post that people actually want to read!

 

In my next blog post, I’m sharing ways  ways you can start making money through your blog working with brands!

 

How to start a successful Youtube channel in 2021 (ultimate step by step for beginners)

There is so much more to YouTube than putting on a well-beat face and hitting record to let your thoughts run wild. The more time and effort you put into planning and creating content for YouTube, the more growth you’ll see in the long run. Today, I’m sharing step by step how to start a successful Youtube channel for beginners in 2021!

Because the quality of your content is just as important as the quality of your video, so it’s vital to know how to plan and create quality content.

Let’s get started, shall we?

This page may include affiliate links, meaning at no extra cost to you, I might earn a small commission if you decide to purchase something.

How to start a successful Youtube channel for beginners

 

STEP 1. How to choose a YouTube niche

When planning content for a successful YouTube channel, it’s crucial to stay true to who you are. Take a moment to ask yourself questions so you can better understand yourself as a whole. This will help to guide you in the right direction.

If you’re multi-passionate, it can be easy to get carried away trying to create different types of content. But doing so without a clear plan in place can make your youtube channel content seem inconsistent. So auditing yourself is not a step you want to skip.

An important step of starting a YouTube channel is determining what niche you will be.

When figuring out your niche, think about what you want to be known for, what interests you, and what you can talk about often. I recommend narrowing down your niche to no more than 2 when you’re just starting off.

When I first started, I only focused on Beauty, and then as my audience grew, I expanded into home decor and lifestyle content. Your niche isn’t permanent, and as you evolve, your niche will change too, but for now, focus on one thing!

For example…
– When Amazon first started, they only sold books online.
– When Nike first started, they only sold athletic tennis shoes.
– When Oprah first started, she was known only for her tv show.
– When Dwayne johnson first started, he was known only as a wrestler on WWE (Do you smell what the Rock is cooking?! *raises left eyebrow*)
– When Will Smith first started, he was known only for rapping.



BUT they evolved.

It’s perfectly normal to grow eventually, but when you first start, focus on dominating one thing! If you want to become an influencer, then you have to focus on being known for something within a specific field.

Whatever niche you choose, make sure it aligns with your passions/expertise and that you will continue to be interested in it for years to come.

Questions to ask yourself to figure out your YouTube niche:

What are you passionate about?

What do you enjoy doing? What can you talk about all day? What is something that you feel connected to?

What do you advocate for?

What is something that you never get tired of doing or supporting? Body positivity, beauty, hair care, helping women online, writing, singing? What’s your thang, sis?

What are your gifts and talents?

You can take the things you’re passionate about and your abilities and mesh them together. In doing this, you’re sharing content that you’re passionate about while staying true to yourself. There’s no room for comparison here. There’s only one you.

Think of it this way, only Beyoncé can do Beyoncé, and only you can do you.

 

What’s your personality?

What part of your personality do you want to showcase through your videos?

Let your personality shine. Do you have a killer sense of humor? Is your positive personality contagious? What makes you, you? Don’t hold these things back. The world needs your sparkle. Your personality and character adds to the uniqueness of your content, and that can’t be replicated.

What makes you unique?

Lastly, what makes you unique? What do you have that nobody else does? What story have you lived through that adds a deeper meaning to the content that you share? Include the things that make you stand out in a crowd in this list.

Take your answers to these questions into consideration when thinking of content ideas. Your passions, talents, personality, and uniqueness are integral parts of your brand. Your combination of these categories is part of what opens the door for one-of-a-kind content.

Be honest with yourself

Don’t think of things you want to be good at in the future, but find the things you do well already. Are you a natural communicator? Do you have impressive writing skills? Do you have an eye for fashion or graphic design?

If you have a hard time pinpointing your gifts and talents, ask a brutally honest friend what they think. They’ll tell you.

When planning content for your YouTube channel, it’s crucial to stay true to who you are.

Popular Youtube niches

Are you going to post beauty-themed videos, how-to tech videos, sit down storytimes? Based on your answers above decide on a general theme and niche for your YouTube content.

Common Niches for YouTube Channels:

  • Beauty
  • Travel
  • Fitness
  • Food
  • Finance
  • Fashion
  • Relationships
  • Career
  • Gaming
  • Politics
  • Home Decor
  • Entrepreneurship
  • Love & Relationships
  • Hair
  • Family & Home
  • Photography
  • Diets (Such as Keto, Vegan, Vegetarian, Paleo)
  • Technology
  • Investing
  • Lifestyle Humor

 

 

If you don’t have a lot of experience in a niche, please stay away from it. Don’t start a YouTube channel in a niche simply because you’ve witnessed others’ success in it. You have to actually enjoy what you’re talking about.

 

STEP 2: How to choose videos topics for YouTube (that people actually watch!)

With the niche you’ve chosen, list your video content ideas.

There are two main ways to go about this. First, think of the content that you would like to watch. If you create videos on topics you enjoy, you’re more likely to record a higher quality video. It’s also safe to say that if you find something interesting, others most likely will too.

If you already have a following, be sure to take the knowledge you have of your viewer demographics and interests into consideration as well.

Second, see what’s already out there. Watch some YouTube channels that share similar content to the content that you want to share.

Additionally, you can use the YouTube search bar to your advantage. Type in a topic or video idea into the search bar to see how popular that style of video is. From there, you can filter the responses to show the most recent or the most popular video on that topic.

Ps. This is a great way to see which title formats and keywords work best for that type of video.

You can take your research one step further by watching videos within the niche you want to be in. It’s essential, though, to watch for inspiration, not to copy. We’re not out here to replicate; we’re out here to represent.

Originality is key!

For example, if you want to review a specific product, you can reference similar reviews. This is a great way to see different review formats to get a better idea of how you could format yours. Then you can tweak it to fit your style.

If you’re doing a tag or a trend started by someone else, always be sure to give credit where credit is due. The point of referencing other videos is to get a better idea for an aspect of yours, never to copy.

For deeper research, I highly recommend using plugins like VidIQ and TubeBuddy (both have free options).

Pin for later!

HACK to get MORE views on your videos

Tubebuddy allows you to fully optimize your channel. They provide the best keywords and topics to use for videos that people are actually looking for. They tell you if your title tag is too long, too short or how likely it is to rank.

If you want to start a successful Youtube channel then you want to create videos that people will actually watch and engage in.

The best way to have videos that people watch is to have videos that people can easily find. When you plan and research videos, you are helping your videos become easily discoverable, which thus increases views and subscribers.

TubeBuddy helps you plan content by showing you popular tops and video types.

For example, let’s say I want to do a patio decor tutorial. By using the “keyword explorer” in Tubebuddy, I can find the best topics and keywords for my video.

Searching “patio decor” and Tubebuddy gives it a 9 rating. This means out of a score of 100; my video is about 9% likely to rank in the search results. This is awful

Tubebuddy will tell you if the keyword is searched often (a good thing) and if there’s a lot of videos already created that will saturate your view appearing in search results(a bad thing).

You want people to type in “Patio decor” and your video shows up on the first page because let’s be honest, how often do you click on page 2 or 3 when searching for something on Youtube? Rarely! You usually click whatever is on page #1! So you want to choose keywords that allow you to show up on page number 1!

Another thing I love about Tubebuddy is that they give you similar keywords on the side. I have the upgraded version so I can get unlimited keyword suggestions. I highly recommend it if you’re committed to these Youtube streets.

Now, let’s try “cheap patio decorating ideas” using Tubebuddy’s keyword explorer:

Tubebuddy rates this a 62, which is pretty good because it means you’re more likely to rank on YouTube and get more views!

The higher your videos rank, the more people will see your videos. Ranking increases your visibility which increases your subscribers, views, and *ahem* money from Adsense if you want to make money with YouTube.

Using Tubebuddy to plan your content, you know it would make more sense to create a “patio decor video focusing on being budget-friendly over a basic patio decor video that’s less likely to discovered and viewed by new YouTubers.

Be sure to research

Now that you’ve got your video ideas listed, it’s time to research. This is where you’re able to provide the most value to your viewers through the quality of your research.

Have you watched a quality product review based solely on opinion with no facts what-so-ever? How likely are you to buy that item? While opinions are important, credible information is a necessity. That’s why you’ve gotta do the research.

When researching, find as many credible resources as possible. If the theme of your video is testing beauty products, actually spend time testing the product before sharing it. Do your research on the brand and the ingredients found in the products you’re using. Learn more for yourself so that you can share useful information with your viewers.

STEP 3: How to create a content schedule (to stay consistent!)

A content plan will help you keep track of video topics, how often you need to post, which subjects you will cover, and what you need to complete a task,

I highly recommend having a content schedule and deciding on an exact day that youtube videos go live. I recommend it be on the same day(s) and time(s) each week.

This helps YouTube know when to push out your content as well as allows your subscribers to know what day to expect new content from you.

If you’re a digital gal (or guy), you can use the notes app on your phone or, you can use free digital resources like Evernote and Trello to gather for creating a content schedule.

Evernote is a free note-taking app that allows you to digitize your thoughts that you can access on your computer, tablet, or mobile device. This option is helpful when you want to jot something down on the go but don’t have a pen or paper nearby. Plus, the paper-free method is good for the environment.

Trello
is a free web-based, list-making software, and that helps jot down quick lists. Trello integrates well with other apps, like Google calendar. If you’re looking for well-rounded software to organize your life, this is the tool for you.

You can use Trello to list props you need, items you want to have handy, or talking points you want to remember.

You’ll also to include the following details inside your content schedule:
✓ Date to post
✓ Time (and time zone) to schedule
✓ Copy to include such as video title, keywords, and description
✓ Thumbnail

How to start a successful Youtube channel in 2020 (step by step for beginners)

STEP 4: What Equipment you need for your youtube channel

Once you have all of your Youtube content and channel planned out, it’s time to ensure you have the right equipment to record videos.

When it comes to recording YouTube videos, the 3 basic things you need are:
1. Something to record video with (so people can see you)
2. Something to record audio with (so people can hear you)
3. Something to edit video with
A newer cell phone can do all of 3 things, and when I first started my YouTube channel, I recorded on my iPhone too!. When starting off, use what you already have!

If you want elevated videos then the best way to have high-quality videos is investing in high-quality equipment. However, you don’t need the newest or most expensive cameras to have a successful Youtube channel!

Here are a few things I currently use and vouch for but they are a little pricey:

1. Camera


 

2. Audio


 

3. Lighting


Click here for all these YouTube equipment essentials I currently use.
 

STEP 5: How to create a Youtube account & set up your channel

Once you have planned a successful YouTube channel, it’s time to actually START your channel by creating a YouTube account!

Here is an awesome video by The Content Bug that shares step by step how to set-up and start a youtube channel from scratch.

STEP 6: How to create videos on Youtube

You’ve planned, researched, and created your account. Now its time to be SEEN and create great videos! The last step to starting a successful Youtube channel is creating, editing, and uploading videos!

Here’s a video sharing my behind the scenes as I set-up, record, and edit my YouTube videos:
 

Record the video

When it comes to being on camera, it can be a little scary putting yourself out there!

I promise it gets easier with time and practice. If you’ve planned and researched your content like in step 2, it will be a lot easier to create videos because you know exactly what to talk about.

When it comes to being more natural on camera, here are a few tips:
1. Imagine you’re talking to one person
2. Have a bullet list of everything you want to talk about
3. Practice
5. Breathe. (seriously… say a sentence, then breathe. Say another sentence, breathe)
6. Progress beats perfection. The only way to improve at something is to do it over and over again

Seriously, the more you create videos the better you will get, so I urge you to push through. You will build camera-confidence the more you put yourself on camera.

Edit the video

Now it’s time to edit your video! You want to ensure you are removing any parts of the video where you’re rambling, saying a bunch of ums, or ultimately just doesn’t fit within the video.

When it comes to the best video editors, I highly recommend Filmora video editor because it’s super beginner-friendly with an easy interface and also allows you to add special effects, texts, cool transitions and there’s even a green screen option!

It’s less than $100 for the editor, and you can even use it to edit Instagram stories, Instagram posts, podcasts, and so much more!

Publish the video

Recently, Youtube changed the way you upload videos (they change the platform often). Here’s a video from Creator Fundamentals sharing step by step how to upload a YouTube video in 2020.

Market & optimize the content

Once you have uploaded the video, the final step is to optimize the video so you can get more eyeballs on your content. I have a completely free checklist of everything you should do when uploading new YouTube videos to ensure you get the most views and traffic!

YouTube is a powerful way to express yourself while sharing your passions with the world. That’s why it’s important to be intentional with every area of your YouTube channel.

 

I hope this guide has helped you so you can start a successful Youtube channel! If you’re a new YouTuber, be sure to share your URL below as well as what your video channel is about!

In my next blog post, I’m sharing how to get more views on your YouTube videos!

 

 

If you’re starting to realize that you’ve still got a lot of work to do, don’t sweat it. I have created an ultimate YouTube checklist for you! It’s everything you should be doing to create bangin’ videos and a bangin’ Youtube channel! This ultimate checklist is FREE, and it’s even interactive so you can checkmark things off via the pdf as you go!

3 awesome ways to monetize your blog (even if you’re just starting off!)

I truly believe that you can monetize your online presence at any stage. No matter if you have an audience of 500 or an audience of 500,000. Today, I’m sharing why you should have a blog and ways to monetize your blog regardless of the stage you’re in

 

Why should I even have a blog?

Why? Search power!

If someone searches “How to start a beauty business” most likely your Instagram post or podcast episode will not rank in search engines. HOWEVER, your blog can! Your blog post can rank and it can rank for years which means you’ll continue to get traffic to your website (do you hear that *ching ching* sound?)

YouTube is a great way to make money. However, if you’re relying on sponsorships and YouTube Ad Revenue it does take time and a few requirements to even be approved as a YouTube partner. On your personal blog, you don’t need any of that.

Should I have a blog if I’m a YouTuber, Podcaster or Instagram Influencer?

You CAN make money as an influencer and if you’re a blogger, you can set yourself up to create income on day one.

If you’re starting off on YouTube, Podcast or Instagram, I say combine that with a blog!

You can have your podcast or YouTube video transcribed for as low as $1.50 a minute which means your audio is put it into written word for you! You can take that transcription and create a blog post with it!

 

If you’re an Instagram influencer, take your content and elaborate with a blog post. This helps to build your audience on your OWN platform and when you are negotiating sponsorships, you can bundle a blog post + social media post together! Brands tend to love blogs because of the long life span and search engine power!

 

3 awesome ways to monetize your blog at any stage:

1. Affiliate Income

It doesn’t matter if your blog is about fashion, natural hair or keto meals, you can include affiliate links such as Amazon Associates in your posts.

If you’re a fashion blogger, you can buy clothes on Amazon and then link those clothes on your IG stories.
If you’re a tech blogger, you can share reviews with the product links to your post. Affiliate income, in my opinion, is one of the easiest ways to monetize your blog.

Amazon associates are one of the biggest affiliate programs but you can also use sites like , Magiclinks, Reward Style, and Shareasale.

A lot of websites and apps even offer affiliate programs these days! I’ve made hundreds of dollars referring people to eBates, Siteground, honey, and Dosh. I use these apps often so why not earn a little money when you’re recommending a product you already love?

When someone buys the product or service you recommended on your blog, you earn a percentage. The great thing about Amazon Associates is that you earn on the total purchase, not just what someone clicks on from your link. So if someone buys a lipstick you recommended on your blog, but also has mascara, a pair of shoes, and a phone charger in their cart, you’ll earn a percentage on all those items!

The great thing about affiliate links is you don’t need thousands of people coming to your blog in order to earn money nor do you have to spend any money to do it! You really only need one person to click your affiliate link and purchase something to make income with affiliate programs!

 

2. Ad Revenue

Yes, you can install ads on your site via Google Adsense at any time. However, if you don’t have substantial web traffic then you won’t make much from ad revenue (literally pennies).

However, I think once you’ve got a good rhythm of blogging and have established a readership, you can add-in ads to your blogs. As you’ve noticed, I have a few ads on my blog and earn income each month with AdSense on my blog.

Just be careful not to overdo it. If your blog is full of ads, it takes away from the design of the blog and may deter readers away.

 

3. Sponsorships

You can secure collaborations with brands for paid and gifted campaigns.

Gifted campaigns mean you receive the product with no additional compensation and if you have a small audience, don’t be afraid to participate in gifted sponsorships.

If you had bought something anyway, and you are able to get it for free, I personally think you are monetizing by saving money!

Additionally, you CAN sell the items from your sponsorship! As a beauty influencer, I would receive so many cosmetics since I was on a lot of beauty brand’s PR List. Often times I would receive shades that I would never wear (such as a pastel pink or a super-light color foundation). I would either donate items or sell them. Think outside the box when it comes to ways to monetize your blog.

If you’re gifted shoes and clothing, sell on sites like Poshmark, Facebook and eBay. If you receive a ton of products from a gifted sponsorship that you won’t use or need, sell them and make a little money from it.

So here are 3 awesome ways to monetize your blog (even if you’re just starting off!). When it comes to blogging, are you a newbie or have you been in the blogging game awhile? Let me know below!

PIN TO YOUR PINTEREST BOARD: 3 awesome ways to monetize your blog (even if you’re just starting off!)!

=3 awesome ways to monetize your blog

The 6 best video editing software for YouTube on desktop

Editing is just as important as recording when it comes to having a successful YouTube video. It also can be one of the scariest things for beginners when it comes to starting a YouTube channel. Today, I’m sharing six different desktop video editing software for YouTubers!

 

What is the best software to edit videos for YouTube?

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you.

1. Filmora Wondershare

If you’re a beginner and want great graphics for your video, I highly recommend Filmora wondershare! It’s super beginner-friendly and has great effects priced under $100 [desktop]⁣⁣⁣

You can apply transitions, use filters, add music, add special effects, and even use a green screen with a simple drag and drop face! Another great thing about Fimlora is it’s available on Windows and Mac and can be used for YouTube videos, IGTV, Instagram posts, and more with the resizing feature.

 

2. Final Cut Pro

This is currently what I use. It’s a little pricey, and there’s a learning curve, but it gives you so much video editing power and options. I highly recommend for intermediate and up who want a little more power when it comes to things like color grading and different video formats.

 

3. iMovie

Don’t sleep on the free video editing software, iMovie, if you have a mac!

iMovie does everything you need for basic editing including cutting, cropping, and adding text. While the special effects leave much to be desired and there’s a small learning curve, it’s FREE!

 

4. Adobe Premiere

#honestyhour while I’ve had Adobe Premiere on my computer for years, I never used it. There’s a learning curve that I didn’t want to commit to ??.

The mobile version is easier but it’s Adobe, so its a little pricey. It’s supreme video editing, though, and therefore, I recommend for advanced and up [desktop & mobile]⁣⁣⁣⁣. A lot of movie editors use Adobe Premiere, and it takes cinematic videos to a whole new level because of all the options and video editing freedom

 

5. Windows movie maker

Most computers come with free video editing software. For mac’s, it’s imovie, and for windows, it’s windows movie maker [pro]. It allows you to do basic things like cropping, cutting out parts of a video, adding music and text effects, which makes it perfect for new YouTubers and beginners who don’t need a lot.

It’s a great video editing software to start off with if you have a windows computer.

 

6. Hitfilm Express

Hitfilm is a free pro video editing software that has a friendly interface and allows you to any editing task. Special effects, adding music, transitions…it does it all! They do offer a full version, and it’s available for both mac and pc.

 

Which video editing software do I recommend the most?

When it comes to my favorite video editing software for YouTubers, I highly recommend filmora. I started off using this and it’s perfect for beginner and intermediate YouTubers who want great videos but don’t need all the bells or whistles (or want to commit to learning advance video editing).

Another great thing about Filmora is you pay a one time fee for the video editing software and as an add-on you can pay an additional $7.99/month for premium special effects, videos, and royalty-free audio music with their filmstocks!

Another reason why I recommend filmora is you can make videos horizontal or vertical which means you can also post your videos on Instagram, IGTV and more.

Here’s a video sharing Filmora wondershare:

So here are my top 6 video editing software for Youtube! If you’re a new YouTuber or thinking of starting a YouTube channel, I have a free ultimate YouTube checklist that goes through everything you need to create a bangin’ YouTube channel!

[mailerlite_form form_id=7]

 

In my next blog post, I’m sharing my favorite YouTube tools for growth!

How to price yourself when working with brands

One of the questions I get asked often when it comes to working with brands is what to charge. You don’t want to price yourself too high and the brand runs away… but you also don’t want to undercharge either.

What’s a youtuber to do? When it comes to what to charge, I don’t think there’s one set rate and I definitely think there are things you need to know prior to giving a rate (for example, if a brand needs content within a week… you should definitely charge more since its a quick turnaround).

Today, I’m sharing some do’s and don’ts when it comes to charging brands and determining your rate as a YouTuber

This page may include affiliate links, meaning at no extra cost to you, I might earn a small commission if you decide to purchase something.

1. Should you charge a brand based on your subscriber size?

Personally, I say No. You should set your rates based on your value and not your subscriber count

Why not?

Because setting your rate based purely on your audience count ignores the different values and returns you have. Just because you have the same number of subscribers as another YouTuber does not mean you will yield the same results.

Content creators provide very different returns for brands. Some creators have higher engagement than others, some are better at driving product sales, and others create high-quality content that can be repurposed and used by brands for their own marketing.

For example, I don’t have a large engagement rate on my YouTube channel. However, I create content that’s better at driving sales.

When I host an event, it generally sells out.  I drive affiliate clicks. When I launch a product, I get sales on the first day. If a brand is looking for visibility & awareness, I may not be the best based solely on my reach or engagement numbers. However, if they are trying to drive sales or receive high-quality content that they can repurpose then I’m better at that. My rates SHOULD be different.

2. Your subscriber size is not as important as you think

While I can’t speak for every brand, I will say the ones I’ve worked with tend to care about more than your subscriber count.
They care about your engagement, they care about the quality of the content, they care about the creativity, they care about if your audience is their target market.

If you have an audience of 1000 and the majority of them are new mothers and a brand is trying to tap into the new mother audience… why wouldn’t they want to work with you? Your audience is their target market.

If you create amazing beautiful content, why wouldn’t a brand want to work with you? Especially if they can repurpose your content into their marketing campaign. When it comes to what to charge as a smaller YouTuber or blogger think about all the ways you can benefit that brand and not just the amount of followers you have.

 

PIN FOR LATER!
What to charge as a small influencer

3. There’s a perk to being a smaller YouTuber

Generally, the smaller your account, the more intimate your connection is with your audience. As your influence grows, you’re not able to maintain that level of intimacy due to the sheer size of your growing audience.

Brands are well aware of the power of micro-influences. I know content creators with less than 1000 subscribers who have had paid sponsorships.

Your audience size is not the only thing that matters.

If you’re interested in working with brands as a YouTuber, I create a mega bundle full of scripts I use to pitch to brands and secure thousands of dollars in brand sponsorships! Additionally, this bundle includes a media kit template, modules to help you negotiate, what to charge, and MORE! Learn more about my Work with brands bundle here

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In my next blog post, I’m sharing How to price yourself when working with brands


12 books every boss chick should read to upgrade as a digital creator

There’s a quote lingering around the world that says, “a well-read woman is a dangerous creature

Perhaps not dangerous, but definitely more knowledgeable and I guess that in itself is a little dangerous.

If you’re on the hunt for some good books that will help you as a content creator (Blogger, YouTuber, Influencer, and/or podcaster) then this blog post is for you as I’m sharing 12 books every female entrepreneur should read (in the digital space)

So in the words of the great Beyonce, Partna, lemme upgrade you

Let’s begin…

12 books every books every female entrepreneur should read who is a content creator

Everything is Figureoutable by Marie Forleo

[Perosnal development]
If you haven’t heard of Marie Forleo and you’re in the digital space… you’re clearly hiding under a digital rock. Deemed the next thought leader by Ms. Oprah Winfrey herself, Marie Forleo is a life coach, motivational speaker, and business powerhouse who helps people tap into their inner greatness and be the person they always knew they could be.

This book will help shift your mindset, provide practical tips to move away from stinkin’ thinking, and teach you that in the end… everything is figureoutable.

Listen to this book FOR FREE when you sign up for Audible.

Miracle morning millionaires by Hal Elrod, David Osborn

[Productivity] [Mindset]
This is one book that truly changed my life and helped me create a better morning routine.

If you struggle with being productive or waking up early in the morning then this book will definitely help you. Stuffed with practical tips and ways to increase your productivity simply by waking up early each day.

They also have another book within the series called, The Miracle Morning for Entrepreneurs. Both are good but they do overlap in the information.


Read this book for FREE + 30 days of unlimited free reading when you sign up for Kindle Unlimted using this link. I have had a kindle unlimited membership for 3 years now and I LOVE it.

While it does not have every single book, Kindle Unlimited does have thousands of free books that you can read each month! The great thing about Kindle unlimited is you can read books on your computer, on your phone (with the Kindle app), and your tablet. I make it a habit to read a few pages of a book each night before going to bed. It’s apart of my nightly routine.

Read this book for FREE when you sign up for Kindle Unlimited

One page marketing plan by Allan Dib

[Marketing]
Marketing is vital to most businesses these days…. including Bloggers, influencers and YouTubers.

The 1-Page Marketing Plan provides solid marketing advice as far as what to do and how to do it. If you need help attracting more clients/customers then this is a great resource because to market effectively, you need a good strategy. You can create a great strategy (and focus) through a marketing plan. This book helps you get there.

Read this book for FREE when you sign up for Kindle Unlimited

Unstoppable influencer By Natasha Hazlett

[Mindset] [Business]
If you’re into personal development and a Christian then this is a great book for you. In this book, Natasha shares her personal journey to starting a digital marketing company, leaving her 6 figure job and pushing through her insecurities to create a business and life she loves.

While this book is definitely personal development, she also shares marketing and business tips for entrepreneurs.

Read this book for FREE when you sign up for Kindle Unlimited

Atomic habits by James Clear

[Business processes] [Self help]
There’s a reason why this book has been on the best-sellers list for over a year with practically a 5-star rating from 1500 people. It’s a really good book that helps you to build good habits through processes and systems.

This book provides a step by step framework to improve your business and life through creating healthy habits you stick to.

Listen to this book for FREE when you join Amazon’s Audible

Profit first by Mike Michalowicz

[Business Finance]
This book was recommended to me by a friend on an older podcast episode. She shared that reading this book helped her better manage her finances since she was self employed.

As one Amazon reviewer stated, “if your business is on financial life support, or you really struggle with maintaining spending discipline in your business, then this book will be really useful”

This book was instrumental in helping me get my finances in order and manage cash flow. If you’re struggling with business finances, I highly recommend GRABBING this book tuhhhh-day (today).

Listen to this book for FREE when you join Amazon audible

Superfans by Patt Flynn

[Marketing and Communications]
Another powerhouse in the e-world, Patt Flynn is a serial entrepreneur and well-known thought leader in the digital space.

If you’re a content creator who wants to grow their audience and build better connections then this book is for you. This book provides practical tips, strategies and the framework to grow a public-facing business.

Even better, Patt includes a mini-course with the book to help you grow your audience even better.

Listen to this book for FREE when you join Audible

Sell or Don’t Eat by Don W. Long

[Marketing & Sales]
If selling feels sleazy, this is a great book to read because the author, Don, shares how to be authentic, trustworthy, and yourself in order to build lasting relationships with your customers.

As a content creator, you are selling. You may be selling digital products like your course, products for affiliating income, and even yourself for sponsorships. This book helps you sell in a way that doesn’t feel unnatural.

While this book isn’t specifically for digital business, the teachings can be applied as a content creator since selling… is well, selling.

Read this book for FREE when you sign up for Kindle Unlimited

Shots Fired! How To Write Copy That Pierces Hearts (And Opens Wallets) By Apryl Beverly

[Copywriting]
Need help writing in a way that drives sales but still authentic to you?

In this book, you’ll learn how to improve your copywriting skills and write from a sales standpoint.

Let’s be real…. blogging is awesome and can be fun BUT if you are trying to create a profitable blog, you have to compel your audience to take action. Perhaps that’s buying your course, purchasing the hot new lipstick you’re raving about, or simply just clicking on your website and reading your blog.

Apryl shares tips to help you write better from a sales aspect.

Read this book for FREE when you sign up for Kindle Unlimited

The Profitable Content System By Meera Korthand

[Content-writing]
Need helping creating content that actually converts? This book helps you to create a system that produces profitable content that your audience enjoys and compels them to want to buy your items.

Inside this book, you get actionable steps, tips and even facts to help you with your content-creating journey.

Believe bigger by Marshawn Evans

[Personal Development] [Mindset] [Religion]
While this book doesn’t cover business necessarily… Marshawn Evans is a business powerhouse who was one of the first 7 figure business coaches and first African american one.

In this book, Marshawn shares her spiritual journey to becoming who she is now and how you can become your best self too.

If you’re feeling lost, uninspired, and unsure of your purpose, this is a great book to reference.

I loved it so much I bought it for all of my friends and family.

Listen to the audio version free when you sign up for Amazon’s Audible.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences By Joe Pulizzi

[Marketing]
Need help creating content that grows your audience? This is the book for you!

While this book is over 5 years old, the tips and strategies inside this book are STILL gold. If you’re a blogger who wants to become better at creating content that builds and grows your audience then Content Inc will help by providing strategies and a framework to do so.

Listen to this book for free with a free trail of Audible.


Have you read any of these books? Do you recommend any other books every female entrepreneur should read? Let me know below what books you enjoy!

What to read next:
8 things I do before 8AM for a more productive morning
My Peaceful Night Routine featuring ancient cosmetics

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5 awesome websites to find brands to work with

If you’re new to the influencing world, you’re probably wondering how to find brands to work with as a youtuber or blogger. If you’re looking for tips on how to work with brands, you’ve come to the right place.

Whether you’ve been at this for years or days, I want to share my top 5 favorite networks to find brands to work and secure sponsorship opportunities! Some of us are about our money (no shame… because that’s me!) and these are my favorite places to go to get PAID!

Watch the video

 

1. Aspire IQ (Formerly Revfluence):

Aspire IQ is one of my favorite influencer marketing platforms! It’s easy to use, and they take into consideration ALL of your platforms (not just Instagram…. or YouTube… or your blog).

They give you a “suggested” rate for your engagement and following on the platform, but you can choose however high or low you want to go which means you get to negotiate!

2. Influence.co

One of my biggest paid sponsorships came from Influence.co. They offer paid collaborations and you can also negotiate with brands on the platform.

3. Brandbacker

I know a lot of bloggers who have had a lot of success with Brandbacker. The great thing about this platform is there are a lot of brands you may not have even considered. There are free campaigns as well as paid and campaigns are not restricted to US only.

4. Tapinfluence

Tapinfluence has raised over $8.3M to date for influencer marketing so it’s definitely a platform to consider. If you’re looking to work with bigger brands with bigger budgets, I recommend looking into tap influence. I’ve secured 4 figure deals from brands through the platform.

 

Pin for laterfive websites to find brands to work with as a microinfluencer

5. Famebit

Famebit is one of the first platforms I joined as a YouTuber. You can negotiate with brands and search through different opportunities. They have expanded into other platforms such as Instagram, Facebook, and even Tumblr. There are a lot of campaigns in specific categories and I’ve had great luck securing sponsorships on the platform.

 

HONORABLE MENTION: In-person (and events)

Seriously! Attend influencer and social events like create & cultivate where you’ll be able to meet with brands directly. Go to local events in your area where you can mingle with local business owners!

This is a GREAT way to find sponsorships because you’re able to directly connect with the person and build a rapport. I recommend having business cards that address you’re a blogger/influencer and letting people know that’s what you do!

I have a friend who scored an awesome sponsorship with a local restaurant after striking up a conversation with the owner at an event. This led to over a $1000 brand deal (and she had less than a 1000 followers!).

Don’t be afraid to meet people IRL (In Real Life)! Yes, influencer network websites are awesome but in-person is absolutely one of the best ways to find brands to work with as an influencer.

 

If you’re interested in working with brands as a YouTuber, I create a mega bundle full of scripts I use to pitch to brands and secure thousands of dollars in brand sponsorships! Additionally, this bundle includes a media kit template, modules to help you negotiate, what to charge, and MORE! Learn more about my Work with brands bundle here

>In my next blog post, I’m sharing 7 tips to email pitch to brands.