If you snagged my free mini course, camera confidence, then you know I preach how a CTA is super important when leveraging videos to grow your business.
Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between a new client or not. At the end of EVERY VIDEO you want to give viewers a call to action! It can be something as simple as Subscribe to my YouTube Channel! or Schedule a call with me today.
Here are 3 benefits of having a CTA at the end of every video:
1. Reminding customers and clients what you do – People aren’t with you 24-7 and they may forget about you do! At the end of your video, remind them! It can be something as simple as “If you enjoyed this video and would like to create your own videos to grow your biz, sign up for my email list where I share all the things I’ve learned in my 10 years of digital marketing”
2. A way to get NEW clients and customers – If people are enjoying watching your fitness video, let them know at the end of the video that they can purchase your full workout video on your site. It’s a great way to promote and get new customers
3. Motivates people: – If people love the content you’re providing, they will want MORE of it. Giving them a CTA (such as asking them to follow you on IG). This will motivate them and get excited about your future videos.